About the Plant Based Foods Association

Our Mission

To ensure a fair and competitive marketplace for businesses selling plant-based foods intended to replace animal products such as meats, dairy, and eggs, by promoting policies and practices that improve conditions in the plant-based foods industry, and educating consumers about the benefits of plant-based foods.

We aim to:

  • Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
  • Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
  • Change the debate on important public policy issues such as the dietary guidelines.

The Plant Based Foods Association will also use various legal strategies, often in collaboration with other organizations, to challenge policies and practices that undercut its members in the marketplace. The goal is to level the playing field for plant-based foods to compete fairly.

Read Our Values

Our Board

JaimeAthosPresident: Jaime Athos – CEO, The Tofurky Company

MartinKrugerTreasurer: Martin Kruger – COO, Follow Your Heart

NicoleSopkoSecretary: Nicole Sopko – VP, Upton’s Naturals


Miyoko Schinner: CEO, Miyoko’s Kitchen


Michael Lynch: VP of Marketing, Daiya Foods

Our Staff

Michele Simon, JD, MPH

Executive Director


Noelle Callahan

Membership and Engagement Liaison



Annika Heilman

Program Coordinator