News & Media
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Total Circulation Reached: 9,532,653
We have exciting news! We just launched our new sister organization called the PBFA Research and Education Fund. (You can read our press release here.) Here’s just a taste of what we are doing:
- Persuading conventional retailers to expand shelf space for plant-based foods;
- Helping college and university food service directors offer plant-based options;
- Educating reporters about the critical role plant-based food companies play.
We are also designing research projects to determine best practices for merchandising plant-based foods, understand what drives consumers to purchase more plant-based foods, and which plant-based proteins have the best market advantages. We are excited to be on the cutting edge of this important work.
But we need your help us expand the opportunities for plant-based foods in our marketplace and world.
A generous donor has offered to match your donation today, dollar for dollar, up to $15,000 by the end of June. And, because the PBFA Research and Education Fund is a 501(c)(3) charitable organization, your donation is tax-deductible.*
Please support this groundbreaking work with your generous donation today. Thank you for supporting the future of food that is good for people, animals, and the environment.
You can donate online here.
Or mail a check made out to “PBFA Research and Education Fund” to:
Plant Based Foods Association
4 Embarcadero Center, Suite 1400
San Francisco, CA 94111
Thank you for your support!
Michele Simon, Executive Director
P.S. You can email me (Michele@plantbasedfoods.org) with questions any time. And please spread the word!
* Our official status is pending from the IRS.
The Plant Based Foods Association is expanding its reach with an affiliated organization called the “PBFA Research and Education Fund” to determine best practices and conduct outreach to promote plant-based foods.
Today, the Plant Based Foods Association (PBFA), the trade association representing the plant-based foods sector, announced the launch of an affiliated organization called the PBFA Research and Education Fund.
The new non-profit will conduct outreach to retailers to expand shelf space for plant-based foods, as well as help food service directors offer more plant-based options.
“It’s an exciting time for the plant-based foods industry. This new initiative will allow us to apply best practices to support this growing sector and reach more consumers,” said Michele Simon, executive director of the Plant Based Foods Association, who will also lead the new organization.
Board members of the new entity include two board members from PBFA: Jaime Athos, CEO of The Tofurky Company, and Martin Kruger, COO of Follow Your Heart.
Joining them is Julie Mann, global protein program manager at Ingredion Incorporated. “Given my background in plant-based proteins, I am genuinely passionate to contribute my expertise to further the plant-based foods movement,” said Ms. Mann.
In the longer term, the group plans to conduct research projects to determine best practices for merchandising plant-based foods, and understand what drives consumers to purchase more plant-based foods.
“Because the new organization is organized as a 501(c)(3) non-profit, we can receive donations and grants from foundations, individuals, and others seeking to support the plant-based movement in an innovative way to help grow the market,” Simon added.
The Plant Based Foods Association is a trade association representing 90 of the nation’s leading plant-based food companies. Launched in March 2016, the association engages in advocacy and outreach to promote the growing sector of plant-based foods.
View this press release on PR Web.
Total Press Hits Generated: 26
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Total Circulation Reached: 134,923,087
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Total Circulation Reached: 940,042
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- Broadcast (TV/Radio): 48
- Print (Newspapers & Magazines): 260
Total Circulation Reached: 114,301,298
In today’s House Agriculture Committee hearing on dairy issues, Michael Dykes, CEO of the International Dairy Foods Association told Congress that he thinks the labeling issue contained in the Dairy Pride bill is “probably best resolved in the marketplace.” This was in response to questions from Representative Doug LaMalfa (R-CA) who said he was “mystified” by the bill, as current labeling makes it clear what consumers are buying, whether it’s cow’s milk or soymilk or almondmilk. Below is the entire exchange.
“We thank Rep. Doug LaMalfa (R-CA) for his leadership at the hearing today. We are thrilled to learn that the CEO of the association representing a majority of the dairy industry agrees that this matter is best resolved in the marketplace,” said Michele Simon, executive director of the Plant Based Foods Association. “We look forward to the rest of the dairy industry coming to the same logical conclusion,” she added.
Since our launch at Natural Products Expo West 2016, we have been amplifying our collective voice for our member companies. Our return to Natural Products Expo West in 2017 marked our one-year anniversary and gave us the opportunity to look back on our successes and spend some quality time with our members.
Former Mars, Inc. Lobbyist Shannon Campagna of Alston & Bird Tapped to Represent the Growing $5 Billion Plant Based Food Sector on Labeling, Dietary Guidelines