News & Media
This week our staff and many of our members are heading to Anaheim for the Natural Products Expo West where we will be proudly handing out printed copies of our First Year Accomplishments. We officially launched at last year’s event, so we will be celebrating our first anniversary there as well. Highlights from our very successful year one include:
- Our current membership includes 75 wonderful company members and 50 affiliates
- Our media coverage topped 150 hits, reaching an estimated 82 million in circulation
- We released an analysis showed that our industry contributes $13.7 billion annually to the U.S. economy
- We enjoyed initial visits with members of Congress and the Food and Drug Administration
- We exceeded our financial goals thanks to generous sponsors, in addition to membership dues.
The report also includes several member testimonials. Here’s to an even more successful 2017. You can download your copy of the report here.
Total Press Hits Generated: 51
- Online: 20
- Broadcast (TV/Radio): 0
- Print (Newspapers & Magazines): 31
Total Circulation Reached: 9,643,787
The Dairy Pride Act, its original aim to harm the plant-based foods industry, has now generated quite a bit of positive press for the Plant Based Foods Association and our members. (See our press release about our formal response.) Be sure to check back as we continue to update the long list of news outlets that are highlighting our viewpoint and that of our members.
Stories Covering Both Plant Based Foods Association and Our Members
Got Almond Milk? Dairy Farms Protest Milk Label on Nondairy Drinks, by Anahad O’Connor of The New York Times. (Miyoko’s Kitchen)
The surprisingly heated political battle raging over the word ‘milk,’ by Caitlin Dewey of Washington Post. (Daiya Foods)
Big Milk sours on nondairy items, by Caitlin Dewey of Washington Post in Chicago Tribune. (Daiya Foods)
Nut, dairy industries in a froth over ‘milk’ label, by Tara Duggan of San Francisco Chronicle. (Daiya Foods, Coconut Cloud, Miyoko’s Kitchen, and Califia Farms)
Mayo, wings, butter: ‘Fake milk’ is the latest food fight, by Candice Choi of Associated Press. (Tofurky)
Will the plant-based ‘milk’ debate prompt a wider probe of federal standards of identity? by Elaine Watson of Food Navigator. (Good Karma Foods)
Trade Association Issues Letter to Food and Drug Administration Maintaining that Plant-Based Milks are Currently Properly Labeled
San Francisco, CA, February 02, 2017
Today, the Plant Based Foods Association sent letters to the Food and Drug Administration (FDA) defending the growing sector from recent unfounded attacks on the plant-based foods industry and plant-based milks in particular.
The Plant Based Foods Association (PBFA) represents leading companies that produce and market a wide array of plant-based foods and beverages sold across the United States and globally. The plant-based foods industry has been valued at $4.9 billion by the data monitoring firm SPINS.
In its letter to the FDA, the trade association maintains that plant-based milks are currently properly labeled with their “common or usual name” and that courts have agreed with this position. According to a survey by Nutrition Business Journal, 36 percent of consumers prefer plant-based milks over their dairy counterparts.
“Our members are proud to offer a wide array of innovative and sustainable food options that consumers are seeking out for many reasons. We reject these attacks by the dairy industry and look forward to a more constructive conversation that ensures consumers are able to access the delicious plant-based options they desire”, said Michele Simon, executive director of the Plant Based Foods Association.
In December of 2016, 32 members of Congress sent a letter to FDA requesting that the agency not allow plant-based brands to use the word “milk” on their labels. Senator Tammy Baldwin (D-WI) and Representative Peter Welch (D-VT) have recently introduced companion bills in the Senate and House, respectively, called the DAIRY PRIDE Act, which would not allow plant-based food companies to use any dairy terms on their labels. In addition, Senator Baldwin sent a letter to the President’s office on this issue on January 31, 2017.
In addition to issuing a response letter to the FDA, PBFA sent letters to the legislative offices of Senator Baldwin and Representative Welch. The letters explain that the PBFA is actively engaged with FDA, experts, and companies regarding how best to standardize labeling terminology for many popular plant-based foods.
Total Press Hits Generated: 22
- Online: 12
- Broadcast (TV/Radio): 2
- Print (Newspapers & Magazines): 8
Total Circulation Reached: 9,313,416
Total Press Hits Generated: 151
- Online: 70
- Broadcast (TV & Radio): 42
- Print (Newspapers & Magazines): 39
Total Circulation Reached: 82,767,524
Do you have a passion for healthy and sustainable eating? Love working for a start-up organization? The Plant Based Foods Association needs your talent to help us grow our young trade group. Launched in March 2016 (covered by The New York Times), we already have 65 company members including many of the nation’s leading brands. Our mission is to ensure a fair and competitive marketplace for businesses selling plant-based foods intended to replace animal products. (Check out our website.)
We are seeking a talented self-starter who can build on our early momentum and support our growing community of passionate business leaders. You can help us by:
- Supporting our important programs in retailer outreach and policy change
- Maintaining our database of members, donors, and other supporters (experience with the software MemberClicks a huge plus)
- Researching and contacting reporters, bloggers and other influencers to spread our message (experience with Meltwater also a plus)
- Assisting with donor development and other fundraising tasks
- Posting to our social media to support our members and share our successes
- Assisting our Executive Director Michele Simon with fun and creative tasks
Position is half-time employee to start. Must reside in San Francisco Bay Area and be able to work remotely. Starting salary: $22,000 for 20 hours per week. Women and applicants from underrepresented populations strongly encouraged to apply.
Ready to help us @GrowPlantBased? To apply, please send resume and brief cover letter to Noelle Callahan at Noelle@plantbasedfoods.org. Open until filled.
Are you ready for some exciting news? PBFA has been offered a generous matching challenge grant of $25,000. So, we have until December 31 to raise $25,000, which will turn into $50,000 for our groundbreaking work. Since launching in March, PBFA has already accomplished so much:
Over the past week, PBFA rocked the Natural Products Expo in Baltimore, and then met with members of Congress to educate policymakers about our growing industry.
Read our press release below and at PR Web.