Miscellaneous News

Media Coverage for March 2017

Total Press Hits Generated: 336

  • Online: 28
  • Broadcast (TV/Radio): 48
  • Print (Newspapers & Magazines): 260

Total Circulation Reached: 114,301,298

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Dairy Lobbying Group Backs Down on “Dairy Pride” Act

In today’s House Agriculture Committee hearing on dairy issues, Michael Dykes, CEO of the International Dairy Foods Association told Congress that he thinks the labeling issue contained in the Dairy Pride bill is “probably best resolved in the marketplace.” This was in response to questions from Representative Doug LaMalfa (R-CA) who said he was “mystified” by the bill, as current labeling makes it clear what consumers are buying, whether it’s cow’s milk or soymilk or almondmilk. Below is the entire exchange.

“We thank Rep. Doug LaMalfa (R-CA) for his leadership at the hearing today. We are thrilled to learn that the CEO of the association representing a majority of the dairy industry agrees that this matter is best resolved in the marketplace,” said Michele Simon, executive director of the Plant Based Foods Association. “We look forward to the rest of the dairy industry coming to the same logical conclusion,” she added.

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Plant Based Foods Association Celebrates One-Year Anniversary at Expo West

Since our launch at Natural Products Expo West 2016, we have been amplifying our collective voice for our member companies. Our return to Natural Products Expo West in 2017 marked our one-year anniversary and gave us the opportunity to look back on our successes and spend some quality time with our members.

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Media Coverage for February 2017

Total Press Hits Generated: 51

  • Online: 20
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 31

Total Circulation Reached: 9,643,787

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Plant Based Foods Association Responds to DAIRY PRIDE Act and Other Attacks on the Growing $4.9 Billion Plant-based Foods Industry

Trade Association Issues Letter to Food and Drug Administration Maintaining that Plant-Based Milks are Currently Properly Labeled

Today, the Plant Based Foods Association sent letters to the Food and Drug Administration (FDA) defending the growing sector from recent unfounded attacks on the plant-based foods industry and plant-based milks in particular.

The Plant Based Foods Association (PBFA) represents leading companies that produce and market a wide array of plant-based foods and beverages sold across the United States and globally. The plant-based foods industry has been valued at $4.9 billion by the data monitoring firm SPINS.

In its letter to the FDA, the trade association maintains that plant-based milks are currently properly labeled with their “common or usual name” and that courts have agreed with this position. According to a survey by Nutrition Business Journal, 36 percent of consumers prefer plant-based milks over their dairy counterparts.

“Our members are proud to offer a wide array of innovative and sustainable food options that consumers are seeking out for many reasons. We reject these attacks by the dairy industry and look forward to a more constructive conversation that ensures consumers are able to access the delicious plant-based options they desire”, said Michele Simon, executive director of the Plant Based Foods Association.

In December of 2016, 32 members of Congress sent a letter to FDA requesting that the agency not allow plant-based brands to use the word “milk” on their labels. Senator Tammy Baldwin (D-WI) and Representative Peter Welch (D-VT) have recently introduced companion bills in the Senate and House, respectively, called the DAIRY PRIDE Act, which would not allow plant-based food companies to use any dairy terms on their labels. In addition, Senator Baldwin sent a letter to the President’s office on this issue on January 31, 2017.

In addition to issuing a response letter to the FDA, PBFA sent letters to the legislative offices of Senator Baldwin and Representative Welch. The letters explain that the PBFA is actively engaged with FDA, experts, and companies regarding how best to standardize labeling terminology for many popular plant-based foods.