In today’s House Agriculture Committee hearing on dairy issues, Michael Dykes, CEO of the International Dairy Foods Association told Congress that he thinks the labeling issue contained in the Dairy Pride bill is “probably best resolved in the marketplace.” This was in response to questions from Representative Doug LaMalfa (R-CA) who said he was “mystified” by the bill, as current labeling makes it clear what consumers are buying, whether it’s cow’s milk or soymilk or almondmilk. Below is the entire exchange.
“We thank Rep. Doug LaMalfa (R-CA) for his leadership at the hearing today. We are thrilled to learn that the CEO of the association representing a majority of the dairy industry agrees that this matter is best resolved in the marketplace,” said Michele Simon, executive director of the Plant Based Foods Association. “We look forward to the rest of the dairy industry coming to the same logical conclusion,” she added.