About the Plant Based Foods Association
To promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.
We aim to:
- Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
- Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
- Change the debate on important public policy issues such as the dietary guidelines.
PBFA is the only organization taking a public health approach to getting people to eat more plant-based foods. Public health research shows that the key to better eating is “changing the food environment”, which means not just educating people about what they should eat but also ensuring that great-tasting plant-based foods are widely available, convenient, and affordable.