About the Plant Based Foods Association

Our Mission

To promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.

We aim to:

  • Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
  • Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
  • Change the debate on important public policy issues such as the dietary guidelines.

PBFA is the only organization taking a public health approach to getting people to eat more plant-based foods. Public health research shows that the key to better eating is “changing the food environment”, which means not just educating people about what they should eat but also ensuring that great-tasting plant-based foods are widely available, convenient, and affordable.

Read Our Values

Our Board

JaimeAthosPresident: Jaime Athos – CEO, The Tofurky Company

MartinKrugerTreasurer: Martin Kruger – COO, Follow Your Heart

NicoleSopkoSecretary: Nicole Sopko – VP, Upton’s Naturals

MiyokoSchinner

Miyoko Schinner: CEO, Miyoko’s Kitchen

MichaelLynch

Michael Lynch: VP of Marketing, Daiya Foods

Doug Radi: CEO, Good Karma Foods

Our Staff

Michele Simon

Executive Director

Sara Rutkowski

Membership Director

Ciara LeChaux

Program Coordinator

Shannon Campagna

Shannon Campagna

Lobbyist

Michael Robbins

Communication

Sabina Vyas

Sabina Vyas

Consultant

Our Advisory Team

Haven Bourque

Haven Bourque

Media & PR
Sherene Chou

Sherene Chou

Nutrition
Rebecca Cross

Rebecca Cross

Legal
 Michele DeKinder-Smith

Michele DeKinder-Smith

Membership & Research
Chris Kerr

Chris Kerr

Start-ups, Investor Member
Mathis Martines

Mathis Martines

Retail & Marketing
David Meyer

David Meyer

Strategy
Barb Stuckey

Barb Stuckey

Food Innovation

Sapna Thottathil

Sapna Thottathil

Food Service