About the Plant Based Foods Association

Our Mission

To promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.

We aim to:

  • Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
  • Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
  • Change the debate on important public policy issues such as the dietary guidelines.

PBFA is the only organization taking a public health approach to getting people to eat more plant-based foods. Public health research shows that the key to better eating is “changing the food environment”, which means not just educating people about what they should eat but also ensuring that great-tasting plant-based foods are widely available, convenient, and affordable.

Read Our Values

Our Committees

Our Board

JaimeAthosPresident: Jaime Athos – CEO, The Tofurky Company

MartinKrugerTreasurer: Martin Kruger – COO, Follow Your Heart

NicoleSopkoSecretary: Nicole Sopko – VP, Upton’s Naturals

Miyoko Schinner – CEO, Miyoko’s Kitchen

Doug Radi – CEO, Good Karma Foods

Suzanne Hagener – Director of Brand Marketing, Non-Dairy Products, Blue Diamond Growers

Lauren Beck – Head of U.S. Government Relations, Kellogg Company

Our Staff

Michele Simon

Executive Director

Sara O’Leary

Membership Director

Julie Emmett

Senior Director, Retail Partnerships

Ciara LaChaux

Program Coordinator

Sabina Vyas

Director, Strategic Partnerships

Kate Good

Communications and

Marketing Manager

Michael Robbins

Media Relations

Shannon Campagna

Shannon Campagna

Federal Policy

Dan Colegrove

State Policy

Our Advisory Team

Sherene Chou

Sherene Chou

Nutrition
Rebecca Cross

Rebecca Cross

Legal
 Michele DeKinder-Smith

Michele DeKinder-Smith

Membership & Research
Mark Langley

Mark Langley

Startups
David Meyer

David Meyer

Strategy
Barb Stuckey

Barb Stuckey

Food Innovation
Thaddeus Thorne

Thaddeus Thorne

Food Service
Sapna Thottathil

Sapna Thottathil

Sustainability
Nil Zacharias

Nil Zacharias

Strategy