About the Plant Based Foods Association
To promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.
We aim to:
- Engage in education, public relations, and media outreach to increase visibility for plant-based foods and boost consumer acceptance;
- Eliminate policies and practices that place plant-based meats, milks, eggs, and butters at an economic disadvantage, such as labeling restrictions;
- Change the debate on important public policy issues such as the dietary guidelines.
The Plant Based Foods Association will also use various legal strategies, often in collaboration with other organizations, to challenge policies and practices that undercut its members in the marketplace. The goal is to level the playing field for plant-based foods to compete fairly.