PBFA Committees provide expertise in plant-based policy and standards and help to guide the decisions of our association.

Policy Committee

  • Allison Aronoff, Beyond Meat
  • Vivian Graubard, Verdant Deli
  • Tyler Jameson, Impossible Foods
  • Kyra Lindemann, Upfield
  • Jody Mason, Danone North America
  • Carole Opel, Giorgio Foods
  • Heather Nelson, Roquette
  • Jason Scorse, revit

Standards Committee

  • Jaime Athos, The Tofurky Company
  • Bob Connolly, Sweet Earth Natural Foods
  • Jill Kauffman Johnson, Corbion
  • Martin Kruger, Follow Your Heart
  • Miyoko Schinner, Miyoko’s Kitchen

Plant-Based Meat Standards Committee

  • Allison Aaronoff, Beyond Meat
  • Jaime Athos, The Tofurky Company
  • Jody Boyan, Hungry Planet
  • Dan Curtin, Lightlife and Field Roast
  • Daniel Staackmann, Upton’s Naturals
  • Sadrah Schadel, No Evil Foods


The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.

The strength provided by banding together with others to raise the visibility and voice of the plant-based foods sector, as well as to put forth solutions to many of the concerns we all face today, were the main motivating factors for us in helping to get the PBFA off the ground. What we’ve seen is that this effort has clearly been very successful and has also been effective in helping us to sharpen the focus on our company’s mission.
Bob Goldberg

CEO, Follow Your Heart