Entries by Julie Emmett

PBFA and Kroger Plant-Based Meat Test is Live!

We are excited to announce the official start of PBFA’s innovative plant-based meat test with Kroger, the leading grocery retailer in the United States. You can now find three-foot plant-based meat sets within the conventional meat department at 60 Kroger stores across Denver, Indiana, and Illinois. The goal of the research is to measure the […]