News & Media

Plant Based Foods Association Statement on the Introduction of the Dairy Pride Act of 2019

The following is a statement by Michele Simon, executive director of the Plant Based Foods Association, which represents more than 130 plant-based food companies:

In an era of increasing innovation in the food industry, this legislation would send a chilling message to small and emerging businesses: The marketplace is rigged against you in favor of large and powerful special interests.

This mean-spirited bill would harm innovative plant-based food companies that are growing rapidly, providing new, great-tasting options for consumers. This bill would declare the free market dead with the promotion of protectionist policies pushed by dairy-state politicians and their lobbyists.

And consumers would ultimately be harmed by causing disruption and fewer options in the market at a time when consumer tastes are rapidly changing. Read more

Plant Based Foods Association Tells FDA that Efforts to Restrict “Milk” Labeling Would be Unnecessary, Costly, and Unconstitutional

Today, ahead of the deadline for comment, the Plant Based Foods Association (PBFA) submitted comments on behalf of its 130 members to the Request for Information (RFI) from Food and Drug Administration’s (FDA) on the use of dairy names for plant-based alternatives.

PBFA also conducted a preliminary analysis of the comments posted so far by FDA and found that most people, at least 74%, are in support of using the term “milk” on the label of plant-based milks.

“We maintain that this entire exercise is a solution in search of a problem,” said Michele Simon, executive director of PBFA. “At a time when resources are scarce, our federal government should not be concerned with how “almond milk” is labeled. Aren’t there higher priorities, such as a safety of our food supply, for FDA to worry about? Read more

Virginia “Meat” Labeling Bill Defeated by Plant-Based Allies!

I’m excited to report that this week, PBFA helped successfully defeat a bill in Virginia that if passed, could have impacted the labeling of plant-based meat alternatives and negatively affected the industry as a whole.

The bill, HB 2274, would have required companies to use the word “imitation” on labels.

Our lobbyist testified at the hearing on Monday against the bill. PBFA also wrote a letter to the Virginia legislature’s agriculture committee opposing the measure. Joining us in signing the letter were the Grocery Manufacturers Association and the National Grocers Association. We are stronger when the food industry stands together so are grateful for our allies’ support. Read more

We’re Growing! New PBFA Board & Staff

PBFA is celebrating the start of 2019 with some exciting changes to our growing team! I’m thrilled to announce the addition of two new board members, as well as some new staff.

I’m delighted to welcome Suzanne Hagener, director of brand marketing, non-dairy products, at Blue Diamond Growers, and Lauren Beck, the head of U.S. government relations at Kellogg Company to our board of directors. They each have the passion, drive, and experience to make them valuable assets to the PBFA board, and their talents will help guide our efforts to help America grow plant-based! Read more

Media Coverage for December 2018

Total Press Hits Generated: 17

  • Online: 4
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 13

Total Circulation Reached: 302,468

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We are hiring! Job posting – Development / Major Gifts

Do you want to be part of an exciting organization dedicated to the advocacy and support of healthy and sustainable eating? The Plant Based Foods Association represents 125 company members including many of the nation’s leading brands. Our mission is to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.

PBFA is seeking a full-time development / major gifts fundraising expert. Are you passionate about plant-based foods? Help us build and enhance relationships to support our 501 C-3 non-profit arm, the PBFA Research and Education Fund. Read more

We are hiring! Job posting – Marketing and Communications

Do you want to be part of an exciting organization dedicated to the advocacy and support of healthy and sustainable eating? The Plant Based Foods Association represents 125 company members including many of the nation’s leading brands. Our mission is to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.

We are seeking a marketing and communications pro who can build on our momentum and support our growing association. You are a dynamic, driven communications professional who is passionate about plant-based foods and eager to develop and execute a communications program to support our important mission. Read more

Miyoko’s Scores Plant-Based Victory in Hometown of Petaluma!

In a win for the plant-based foods community, PBFA member Miyoko’s Kitchen scored a tremendous victory in their hometown of Petaluma, California when the local city council voted in favor of sending a letter to the FDA in support of Miyoko’s Kitchen and our members’ collective right to free speech.

The debate over dairy alternative labeling is still in full swing as dairy industry lobbyists continue to pressure the FDA to prevent plant-based food companies from using words such as “milk,” “cheese,” and “butter” on their foods.

In September, the FDA asked for input through a national “Request for Information” inviting opinions from stakeholders and the general public on the matter.

The letter from the mayor of Petaluma discusses the positive impact Miyoko’s Kitchen has had on the city’s economy by creating jobs, and how removing their right to label foods such as milk, cheese, and butter would hurt not only the company and its customers, but also the local economy.

As a result of the success in Petaluma, PBFA has created a letter template for our members’ use in your own communities with city officials- these letters can be submitted to the docket through January 28, 2019.

Read more

Media Coverage for November 2018

Total Press Hits Generated: 18

  • Online: 12
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 6

Total Circulation Reached: 13,356,908

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How is PBFA’s Certified Plant Based Seal Different from Vegan?

As you’ve seen on our blog and widely covered in the news, PBFA recently launched the first and only Certified Plant Based seal.

Now, we want to make sure that folks understand what our seal means, and how it’s different from the vegan label. While PBFA completely supports those companies that want to use the vegan label, from numerous conversations with our members we realized there is room for a plant-based seal as well.

The most important thing to understand is that for PBFA, “plant-based” means 100% free from animal ingredients. We make no exceptions to this rule.

From there, the two seals differ in the following ways: Read more