News & Media

U.S. Plant-Based Retail Market Worth $4.5 Billion, Growing at 5X Total Food Sales

New data released today by the Plant Based Foods Association and The Good Food Institute shows U.S. retail sales of plant-based foods have grown 11 percent in the past year, bringing the total plant-based market value to $4.5 billion. The total U.S. retail food market has grown just 2 percent in dollar sales during this same period, showing that plant-based foods are a key driver of growth for retailers nationwide. Since April 2017, total plant-based food sales have increased 31 percent. Additionally, plant-based foods unit sales are up 8.5 percent, compared to total U.S. food sales, which are flat, showing the overall health and momentum of the plant-based foods category. This data covers the total U.S. grocery marketplace and was commissioned from SPINS, a wellness-focused data technology company and retail analytics provider.

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PBFA and Upton’s Naturals Lawsuit Challenging Mississippi Labeling Law Sparks Media Attention

The Plant Based Foods Association recently joined with member company Upton’s Naturals to file a lawsuit in Mississippi challenging the state’s new labeling law which could make using “meat” terminology to describe plant-based foods subject to criminal penalties. The public interest law firm, Institute for Justice (IJ), is representing PBFA and Upton’s Naturals in this case.

For more information on the lawsuit, you can read our blog post here and check out Institute for Justice’s website here.

We are proud to have received widespread media coverage of the lawsuit, which you can find listed below:

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PBFA Sues Mississippi After Fighting Labeling Bills in Almost 30 States

Today, the Plant Based Foods Association (PBFA) joined with member company Upton’s Naturals to file a lawsuit in Mississippi challenging that state’s new labeling law which could make using “meat” terminology to describe plant-based foods subject to criminal penalties. The law went into effect on July 1.

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Plant Based World Trade Show Was a Huge Success!

Team PBFA is just back from the first-ever Plant Based World Conference and Expo at the Javits Center in New York City and we are thrilled to report it was a huge success!

The event attracted over 3,700 attendees and the show floor and education sessions were packed throughout the weekend. An impressive 42 PBFA members exhibited at the show and we had our own booth where the entire PBFA staff could speak with conference attendees, journalists, members, and experts from across the plant-based foods industry.

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Plant Based Food Leaders Oppose Louisiana Labeling Bill

The Plant Based Foods Association strongly opposes SB 152, legislation in Louisiana which would restrict the use of certain terms in connection with plant-based foods. A hearing on the bill is schedule for Thursday, May 30, 2019. The following is a statement from Michele Simon, executive director of the Plant Based Foods Association, on SB 152:

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We are hiring! Job posting – Part-time Bookkeeper / Payroll Manager

Do you want to be part of an exciting organization dedicated to the advocacy and support of healthy and sustainable eating? The Plant Based Foods Association represents 143 company members including many of the nation’s leading brands. Our mission is to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.

We are seeking a part-time bookkeeper/ payroll manager who is experienced with membership association and/or nonprofit bookkeeping and accounting principles. You are a dynamic, driven professional who is passionate about plant-based foods and eager to build on our momentum and support our growing association.

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PBFA Debuts Plant-Based Grab-n-Go at National Restaurant Association Show

With nearly one-third of consumers actively consuming more plant-based foods and identifying as “flexitarian,” there is an incredible opportunity for food service providers to offer more plant-based options … but the question is how?

We are excited to share that PBFA debuted a solution at the National Restaurant Association Show in Chicago this past weekend. The Power Plant is the first of its kind a grab-n-go concept that offers a turn-key solution to meet the high demand for plant-based foods on college campuses, in retail and food service retail spaces, airports, hospitals, and other destinations across the United States.

 

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More than 75% of Commenters tell FDA: Allow Plant-Based Alternatives to Use Dairy Terms

Washington, DC – A review conducted by Linkage Research and Consulting, commissioned by the Plant Based Foods Association (PBFA), of more than 7,000 public comments to the Food and Drug Administration (FDA) on the use of dairy terms for plant-based milks and other dairy alternatives, found that an overwhelming majority of the submissions are in favor of allowing plant-based foods to use dairy terms on labels. Last fall, FDA solicited public input through a Request for Information to help the agency determine if any action is warranted.

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New Report from PBFA: Year Three in Review

Looking back on PBFA’s third year, I am so proud to share all the tremendous progress we have made. We ended year three with 135 company members, more than 100 affiliate and investor members, and firmly solidified our role as the unifying voice in the growing plant-based foods industry.

Year three was filled with policy challenges at both the federal and state levels. I am proud to report PBFA successfully stopped the Dairy Pride Act from moving forward in Congress. We also submitted comments to the Food and Drug Administration asserting that restricting “milk” and other dairy terms on labels would be unnecessary, costly, and unconstitutional.

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Growing Plant-Based Companies Creating New Jobs and Boosting our Economy

The creation of new jobs is always a clear sign of the strength of any sector, and we are especially excited to share the news of two PBFA members creating U.S. jobs.

Greenleaf Foods, parent company of PBFA members Lightlife and Field Roast, recently announced plans to build a $310 million, 230,000-square-foot production facility in Shelbyville, Indiana. The plant will employ 460 people when fully operational in 2021, producing a whopping 60 million pounds of plant-based meats annually. Greenleaf also plans to invest an additional $26 million to increase capacity and efficiency in their existing Massachusetts and Seattle plants, which could lead to future employment opportunities as well.

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