News & Media

We Are Hiring! Job Posting – Communications Director

Do you want to be part of an exciting organization dedicated to inclusive advocacy and support of the plant-based foods industry? The Plant Based Foods Association represents over 170 company members including many of the nation’s leading brands. Our mission is to build a solid foundation for the plant-based foods industry to succeed and thrive.

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Plant Based Foods Association Ramps Up State Advocacy Efforts in California

Sacramento, CA – The Plant Based Foods Association (PBFA), the industry trade association representing more than 170 plant-based food companies, is expanding its efforts in its home-state of California with the addition of an influential lobbyist to its advocacy team. PBFA has 41 PBFA members headquartered in California, including many leading brands. California is known for both its innovation and delicious foods.

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PBFA’s Voluntary Standards for Plant-Based Meats Covered by the Media!

PBFA recently released the first-of-its kind standard for the labeling of plant-based meat alternatives. The goal of the voluntary standard is to promote consistency in labeling across the plant-based meat category, which grew by over 10% last year in grocery stores and is now featured in numerous chain restaurants across the country.

You can read our blog post on the standards release here. To view the full standards, click here.

We are proud to have received widespread media coverage for the plant-based meat standards release:

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We Are Hiring! Job Posting – Data Analyst

Do you want to be part of an exciting organization dedicated to inclusive advocacy and support of the plant-based foods industry? The Plant Based Foods Association represents over 160 company members including many of the nation’s leading brands. Our mission is to build a solid foundation for the plant-based foods industry to succeed and thrive.

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Let’s Get Real: How Using the Phrase “Fake Meat” Helps the Meat Lobby

Recently, a headline from an article in Bloomberg sparked a Twitter conversation about what to call plant-based meats, which is the phrase that the Plant Based Foods Association (PBFA) prefers.

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We Are Hiring! Job Posting – Retail Manager

Do you want to be part of an exciting organization dedicated to inclusive advocacy and support of the plant-based foods industry? The Plant Based Foods Association represents over 160 company members including many of the nation’s leading brands. Our mission is to build a solid foundation for the plant-based foods industry to succeed and thrive.

Read more

PBFA and Kroger Plant-Based Meat Test is Live!

We are excited to announce the official start of PBFA’s innovative plant-based meat test with Kroger, the leading grocery retailer in the United States. You can now find three-foot plant-based meat sets within the conventional meat department at 60 Kroger stores across Denver, Indiana, and Illinois. The goal of the research is to measure the impact of changing where all plant-based meats are sold on sales and customer engagement.

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Plant-Based Meat Labeling Standards Released

San Francisco, CA – The Plant Based Foods Association (PBFA), the trade association representing more than 160 plant-based food companies, has released the first-of-its kind standard for the labeling of plant-based meat alternatives. The goal of the voluntary standard is to promote consistency in labeling across the plant-based meat category, which grew by over 10% last year in grocery stores and is now featured in numerous chain restaurants across the country.

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Connecting PBFA Members at Kroger’s Wellness Your Way Event!

Engaging retailers to increase the availability of plant-based foods is my primary objective as the senior director of retail partnerships. In the past few months, I have received an incredible amount interest from major retail chains, as plant-based food sales continue to soar. I recently had the opportunity to speak at Kroger’s Wellness Your Way Festival, their annual event for Kroger employees and consumers. This year 50,000 people attended the festival!

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PBFA Drops Mississippi Lawsuit After Labeling Victory!

Jackson, Miss.—Today, Mississippi’s revised labeling regulations took effect allowing plant-based food companies to continue using common meat product terms like burgers and hot dogs. As a result, Upton’s Naturals and the Plant Based Foods Association (PBFA) today dropped a federal lawsuit they filed in July. The company and association teamed up with the Institute for Justice (IJ) to defend food companies’ First Amendment right to label food in ways that consumers understand.

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