News & Media

Advocating for Plant-Based Foods in Washington DC

September was a busy month for plant-based food policy in our nation’s capitol!

Plant Based Foods and Opportunities for American Farmers

This year’s Congressional briefing focused on opportunities for American farmers to grow input ingredients for plant-based foods. We invited members of congress and their staff, and over 100 RSVPd, demonstrating a strong interest.

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PBFA comments at FDA’s Meeting on Standards of Identity Modernization

Below is PBFA’s public comments by our Executive Director Michele Simon at the FDA’s Public Meeting on Horizontal Approaches to Food Standards of Identity Modernization in Washington, DC, September 27, 2019.

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Albertsons Companies Launch First ‘Certified Plant Based’ Private Label Foods

The Plant Based Foods Association congratulates Albertsons Companies for the launch of their new “Own Brands” Certified Plant Based foods. PBFA partnered with Albertsons Companies, Inc., which is one of the largest food and drug retailers in the United States with over 2,200 stores, on the certification and launch of the new Certified Plant Based foods, which are also USDA-certified organic, making Albertsons is the first retailer to certify their private label products based on PBFA’s certification. On each food item, the “Certified Plant Based” seal is prominently displayed on the front of the packaging.

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Representing the Plant-Based Foods Industry at Expo East

Team PBFA is still buzzing from all the excitement and energy at the Natural Product Expo East. The presence of plant-based foods gets stronger every year and we are proud to represent our members at such a prestigious event.

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PBFA and Kroger Plant-Based Meat Test Makes Headlines!

We recently announced a partnership with Kroger, the number one grocery retailer in the United States, to launch an innovative plant-based meat test in 60 stores across the country. The test stores will create a plant-based meat set within the conventional meat department for 20 weeks to determine the impact to plant-based and conventional meat sales and to customer engagement.

For more information on the data, you can read our blog post here.

We are proud to have received widespread media coverage of the meat department test, which you can find listed below:

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The Plant Based Foods Association Partners with Kroger to Launch Plant-Based Meat Research Project

The Plant Based Foods Association (PBFA), the trade association representing more than 150 plant-based food companies, and Kroger, the number one grocery retailer in the United States, are launching an innovative plant-based meat retail concept in 60 stores across the country. The test stores will create a plant-based meat set within the conventional meat department for 20 weeks to determine the impact to plant-based and conventional meat sales and to customer engagement.

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PBFA Lawsuit Leads to Labeling Victory in Mississippi!

Jackson, Miss.—Under a new regulation proposed late yesterday by the Mississippi Department of Agriculture in response to a First Amendment lawsuit, vegan and vegetarian food companies would be allowed to continue using meat and meat product terms on their food labels.

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Policy Update: Representing Plant-Based Foods at Top Legislative Conferences

With this year showing an unprecedented number of states introducing bills to restrict how our members can label their foods, it’s critical that PBFA have a strong presence at the leading conferences where state-level lobbyist and policymakers gather.

That’s why this month, PBFA’s state-level lobbyist Dan Colegrove and I traveled to two important meetings to educate lawmakers and lobbyists about how labeling bills impact our members: the National Conference of State Legislatures (NCSL) Legislative Summit in Nashville and the Food Marketing Institute’s (FMI) State Issues Retreat in Denver.

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PBFA’s Trip to Kroger HQ Was a Huge Success!

My name is Julie Emmett and I am PBFA’s senior director of retail partnerships.

I am just back from two exciting days at the national headquarters of Kroger in Cincinnati. Kroger is the second largest retailer in the United States and has nearly 3,000 supermarkets nationwide.

Our Executive Director Michele Simon and I attended the company’s VegFest where many PBFA members exhibited. Kroger also hosted us for an in-depth “Lunch and Learn” on the role of plant-based foods in retail for senior staff.

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