News & Media

PBFA Debuts Plant-Based Grab-n-Go at National Restaurant Association Show

With nearly one-third of consumers actively consuming more plant-based foods and identifying as “flexitarian,” there is an incredible opportunity for food service providers to offer more plant-based options … but the question is how?

We are excited to share that PBFA debuted a solution at the National Restaurant Association Show in Chicago this past weekend. The Power Plant is the first of its kind a grab-n-go concept that offers a turn-key solution to meet the high demand for plant-based foods on college campuses, in retail and food service retail spaces, airports, hospitals, and other destinations across the United States.


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More than 75% of Commenters tell FDA: Allow Plant-Based Alternatives to Use Dairy Terms

Washington, DC – A review conducted by Linkage Research and Consulting, commissioned by the Plant Based Foods Association (PBFA), of more than 7,000 public comments to the Food and Drug Administration (FDA) on the use of dairy terms for plant-based milks and other dairy alternatives, found that an overwhelming majority of the submissions are in favor of allowing plant-based foods to use dairy terms on labels. Last fall, FDA solicited public input through a Request for Information to help the agency determine if any action is warranted.

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New Report from PBFA: Year Three in Review

Looking back on PBFA’s third year, I am so proud to share all the tremendous progress we have made. We ended year three with 135 company members, more than 100 affiliate and investor members, and firmly solidified our role as the unifying voice in the growing plant-based foods industry.

Year three was filled with policy challenges at both the federal and state levels. I am proud to report PBFA successfully stopped the Dairy Pride Act from moving forward in Congress. We also submitted comments to the Food and Drug Administration asserting that restricting “milk” and other dairy terms on labels would be unnecessary, costly, and unconstitutional.

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Growing Plant-Based Companies Creating New Jobs and Boosting our Economy

The creation of new jobs is always a clear sign of the strength of any sector, and we are especially excited to share the news of two PBFA members creating U.S. jobs.

Greenleaf Foods, parent company of PBFA members Lightlife and Field Roast, recently announced plans to build a $310 million, 230,000-square-foot production facility in Shelbyville, Indiana. The plant will employ 460 people when fully operational in 2021, producing a whopping 60 million pounds of plant-based meats annually. Greenleaf also plans to invest an additional $26 million to increase capacity and efficiency in their existing Massachusetts and Seattle plants, which could lead to future employment opportunities as well.

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PBFA Meeting with the FDA, Return of The Dairy Pride Act, and More Policy Updates!

It was another busy month for PBFA’s policy team. Our lobbyists are hard at work defending common sense labeling and consumer access to plant-based foods.

PBFA’s Statement on the Dairy Pride Act of 2019

On the federal level, Senators Tammy Baldwin (D-WI) and Jim Risch (R-ID) introduced The Dairy Pride Act of 2019. We successfully thwarted this bill last year and are confident we will be able to protect the interests of plant-based foods once again. You can read our full statement in response to this new introduction here.
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Take Action: Groundbreaking Bill Aims to Increase Plant-Based Foods in California Schools

California Assemblymember Adrin Nazarian of the 46th Assembly District recently introduced a groundbreaking bill, A.B. 479, dubbed the California Climate-Friendly Food Act, to incentivize K-12 public schools across the state to serve more plant-based foods.

The Plant Based Foods Association is highly supportive of this bill because it means we could increase access to plant-based meal options for six million students! By providing additional reimbursement to schools that serve a plant-based entrée or milk option, A.B. 479 will help level the playing field for plant-based foods in schools in California.

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We Had a Great Time at Expo West 2019!

The entire PBFA staff descended upon Anaheim earlier this month for our third year at Natural Products Expo West, where it seemed that plant-based foods dominated the show!

Our Executive Director Michele Simon discussed policy updates related to plant-based foods with New Hope Network Senior Editor Jenna Blumenfeld during the “Growing the Plant-Based Market” session.

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Plant Based Foods Association Statement on the Introduction of the Dairy Pride Act of 2019

The following is a statement by Michele Simon, executive director of the Plant Based Foods Association, which represents more than 130 plant-based food companies:

In an era of increasing innovation in the food industry, this legislation would send a chilling message to small and emerging businesses: The marketplace is rigged against you in favor of large and powerful special interests.

This mean-spirited bill would harm innovative plant-based food companies that are growing rapidly, providing new, great-tasting options for consumers. This bill would declare the free market dead with the promotion of protectionist policies pushed by dairy-state politicians and their lobbyists.

And consumers would ultimately be harmed by causing disruption and fewer options in the market at a time when consumer tastes are rapidly changing. Read more

Plant Based Foods Association Tells FDA that Efforts to Restrict “Milk” Labeling Would be Unnecessary, Costly, and Unconstitutional

Today, ahead of the deadline for comment, the Plant Based Foods Association (PBFA) submitted comments on behalf of its 130 members to the Request for Information (RFI) from Food and Drug Administration’s (FDA) on the use of dairy names for plant-based alternatives.

PBFA also conducted a preliminary analysis of the comments posted so far by FDA and found that most people, at least 74%, are in support of using the term “milk” on the label of plant-based milks.

“We maintain that this entire exercise is a solution in search of a problem,” said Michele Simon, executive director of PBFA. “At a time when resources are scarce, our federal government should not be concerned with how “almond milk” is labeled. Aren’t there higher priorities, such as a safety of our food supply, for FDA to worry about? Read more

Virginia “Meat” Labeling Bill Defeated by Plant-Based Allies!

I’m excited to report that this week, PBFA helped successfully defeat a bill in Virginia that if passed, could have impacted the labeling of plant-based meat alternatives and negatively affected the industry as a whole.

The bill, HB 2274, would have required companies to use the word “imitation” on labels.

Our lobbyist testified at the hearing on Monday against the bill. PBFA also wrote a letter to the Virginia legislature’s agriculture committee opposing the measure. Joining us in signing the letter were the Grocery Manufacturers Association and the National Grocers Association. We are stronger when the food industry stands together so are grateful for our allies’ support. Read more