News & Media

We’re Growing! New PBFA Board & Staff

PBFA is celebrating the start of 2019 with some exciting changes to our growing team! I’m thrilled to announce the addition of two new board members, as well as some new staff.

I’m delighted to welcome Suzanne Hagener, director of brand marketing, non-dairy products, at Blue Diamond Growers, and Lauren Beck, the head of U.S. government relations at Kellogg Company to our board of directors. They each have the passion, drive, and experience to make them valuable assets to the PBFA board, and their talents will help guide our efforts to help America grow plant-based! Read more

Media Coverage for December 2018

Total Press Hits Generated: 17

  • Online: 4
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 13

Total Circulation Reached: 302,468

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We are hiring! Job posting – Development / Major Gifts

Do you want to be part of an exciting organization dedicated to the advocacy and support of healthy and sustainable eating? The Plant Based Foods Association represents 125 company members including many of the nation’s leading brands. Our mission is to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.

PBFA is seeking a full-time development / major gifts fundraising expert. Are you passionate about plant-based foods? Help us build and enhance relationships to support our 501 C-3 non-profit arm, the PBFA Research and Education Fund. Read more

We are hiring! Job posting – Marketing and Communications

Do you want to be part of an exciting organization dedicated to the advocacy and support of healthy and sustainable eating? The Plant Based Foods Association represents 125 company members including many of the nation’s leading brands. Our mission is to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.

We are seeking a marketing and communications pro who can build on our momentum and support our growing association. You are a dynamic, driven communications professional who is passionate about plant-based foods and eager to develop and execute a communications program to support our important mission. Read more

Miyoko’s Scores Plant-Based Victory in Hometown of Petaluma!

In a win for the plant-based foods community, PBFA member Miyoko’s Kitchen scored a tremendous victory in their hometown of Petaluma, California when the local city council voted in favor of sending a letter to the FDA in support of Miyoko’s Kitchen and our members’ collective right to free speech.

The debate over dairy alternative labeling is still in full swing as dairy industry lobbyists continue to pressure the FDA to prevent plant-based food companies from using words such as “milk,” “cheese,” and “butter” on their foods.

In September, the FDA asked for input through a national “Request for Information” inviting opinions from stakeholders and the general public on the matter.

The letter from the mayor of Petaluma discusses the positive impact Miyoko’s Kitchen has had on the city’s economy by creating jobs, and how removing their right to label foods such as milk, cheese, and butter would hurt not only the company and its customers, but also the local economy.

As a result of the success in Petaluma, PBFA has created a letter template for our members’ use in your own communities with city officials- these letters can be submitted to the docket through January 28, 2019.

Read more

Media Coverage for November 2018

Total Press Hits Generated: 18

  • Online: 12
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 6

Total Circulation Reached: 13,356,908

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How is PBFA’s Certified Plant Based Seal Different from Vegan?

As you’ve seen on our blog and widely covered in the news, PBFA recently launched the first and only Certified Plant Based seal.

Now, we want to make sure that folks understand what our seal means, and how it’s different from the vegan label. While PBFA completely supports those companies that want to use the vegan label, from numerous conversations with our members we realized there is room for a plant-based seal as well.

The most important thing to understand is that for PBFA, “plant-based” means 100% free from animal ingredients. We make no exceptions to this rule.

From there, the two seals differ in the following ways: Read more

Take Action: Tell the FDA Not to Bow to Dairy Industry Pressure

PBFA needs your help! As you may have seen, the dairy industry has been putting a lot of political pressure on the Food and Drug Administration to enforce outdated regulations related to the labeling of dairy alternatives such as milk, yogurt, and cheese.

The FDA is now asking for input on what they are calling a “Request for Information”.

The agency recently extended the deadline, so we now have until Monday, January 28 to have our voices heard. Read more

PBFA Certified Plant Based Seal Launch Garners Widespread Interest

The Plant Based Foods Association is proud to have teamed up with NSF International to launch the first and only Certified Plant Based Seal. PBFA members Tofurky and Oatly are the first to be certified.

We are proud to have received widespread media coverage on our exciting new program. Read more

Certified Plant Based Stamp Launches

The plant-based food and beverage market is thriving, and we’re seeing the phrase plant-based everywhere these days. PBFA is on a mission to ensure consumer confidence in the meaning of those words. We are proud to announce that we teamed up with NSF International to launch the first and only plant-based food certification.

Plant-based foods that are eligible to receive our certification include meat, poultry, and seafood alternatives, egg substitutes, and dairy alternatives such as plant-based milk, cheese, yogurt, butter, and ice cream. Read more