News & Media
Engaging retailers to increase the availability of plant-based foods is my primary objective as the senior director of retail partnerships. In the past few months, I have received an incredible amount interest from major retail chains, as plant-based food sales continue to soar. I recently had the opportunity to speak at Kroger’s Wellness Your Way Festival, their annual event for Kroger employees and consumers. This year 50,000 people attended the festival!
Jackson, Miss.—Today, Mississippi’s revised labeling regulations took effect allowing plant-based food companies to continue using common meat product terms like burgers and hot dogs. As a result, Upton’s Naturals and the Plant Based Foods Association (PBFA) today dropped a federal lawsuit they filed in July. The company and association teamed up with the Institute for Justice (IJ) to defend food companies’ First Amendment right to label food in ways that consumers understand.
Do you want to be part of an exciting organization dedicated to the advocacy and support of the plant-based foods industry? The Plant Based Foods Association represents over 160 company members including many of the nation’s leading brands. Our mission is to build a solid foundation for the plant-based foods industry to succeed and thrive.
We are seeking a talented, outgoing, experienced policy analyst, who can build on our early momentum and support our growing community of passionate business leaders. You will help advance our state policy agenda, with a focus on agriculture, in coordination with PBFA’s state-level lobbyist and reporting to the executive director. This is an exciting remote opportunity for someone who wants to help grow this young industry.
PBFA is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. PBFA considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Team PBFA is working hard for our members to advance the plant-based foods industry. We wanted to share a few recent media hits that recognize our impact!
September was a busy month for plant-based food policy in our nation’s capitol!
Plant Based Foods and Opportunities for American Farmers
This year’s Congressional briefing focused on opportunities for American farmers to grow input ingredients for plant-based foods. We invited members of congress and their staff, and over 100 RSVPd, demonstrating a strong interest.
Below is PBFA’s public comments by our Executive Director Michele Simon at the FDA’s Public Meeting on Horizontal Approaches to Food Standards of Identity Modernization in Washington, DC, September 27, 2019.
The Plant Based Foods Association congratulates Albertsons Companies for the launch of their new “Own Brands” Certified Plant Based foods. PBFA partnered with Albertsons Companies, Inc., which is one of the largest food and drug retailers in the United States with over 2,200 stores, on the certification and launch of the new Certified Plant Based foods, which are also USDA-certified organic, making Albertsons is the first retailer to certify their private label products based on PBFA’s certification. On each food item, the “Certified Plant Based” seal is prominently displayed on the front of the packaging.
Team PBFA is still buzzing from all the excitement and energy at the Natural Product Expo East. The presence of plant-based foods gets stronger every year and we are proud to represent our members at such a prestigious event.
We recently announced a partnership with Kroger, the number one grocery retailer in the United States, to launch an innovative plant-based meat test in 60 stores across the country. The test stores will create a plant-based meat set within the conventional meat department for 20 weeks to determine the impact to plant-based and conventional meat sales and to customer engagement.
For more information on the data, you can read our blog post here.
We are proud to have received widespread media coverage of the meat department test, which you can find listed below: