News & Media

Miyoko’s Scores Plant-Based Victory in Hometown of Petaluma!

In a win for the plant-based foods community, PBFA member Miyoko’s Kitchen scored a tremendous victory in their hometown of Petaluma, California when the local city council voted in favor of sending a letter to the FDA in support of Miyoko’s Kitchen and our members’ collective right to free speech.

The debate over dairy alternative labeling is still in full swing as dairy industry lobbyists continue to pressure the FDA to prevent plant-based food companies from using words such as “milk,” “cheese,” and “butter” on their foods.

In September, the FDA asked for input through a national “Request for Information” inviting opinions from stakeholders and the general public on the matter.

The letter from the mayor of Petaluma discusses the positive impact Miyoko’s Kitchen has had on the city’s economy by creating jobs, and how removing their right to label foods such as milk, cheese, and butter would hurt not only the company and its customers, but also the local economy. Read more

How is PBFA’s Certified Plant Based Seal Different from Vegan?

As you’ve seen on our blog and widely covered in the news, PBFA recently launched the first and only Certified Plant Based seal.

Now, we want to make sure that folks understand what our seal means, and how it’s different from the vegan label. While PBFA completely supports those companies that want to use the vegan label, from numerous conversations with our members we realized there is room for a plant-based seal as well.

The most important thing to understand is that for PBFA, “plant-based” means 100% free from animal ingredients. We make no exceptions to this rule.

From there, the two seals differ in the following ways: Read more

Take Action: Tell the FDA Not to Bow to Dairy Industry Pressure

PBFA needs your help! As you may have seen, the dairy industry has been putting a lot of political pressure on the Food and Drug Administration to enforce outdated regulations related to the labeling of dairy alternatives such as milk, yogurt, and cheese.

The FDA is now asking for input on what they are calling a “Request for Information”.

The agency recently extended the deadline, so we now have until Monday, January 28 to have our voices heard. Read more

PBFA Certified Plant Based Seal Launch Garners Widespread Interest

The Plant Based Foods Association is proud to have teamed up with NSF International to launch the first and only Certified Plant Based Seal. PBFA members Tofurky and Oatly are the first to be certified.

We are proud to have received widespread media coverage on our exciting new program. Read more

Certified Plant Based Stamp Launches

The plant-based food and beverage market is thriving, and we’re seeing the phrase plant-based everywhere these days. PBFA is on a mission to ensure consumer confidence in the meaning of those words. We are proud to announce that we teamed up with NSF International to launch the first and only plant-based food certification.

Plant-based foods that are eligible to receive our certification include meat, poultry, and seafood alternatives, egg substitutes, and dairy alternatives such as plant-based milk, cheese, yogurt, butter, and ice cream. Read more

Media Coverage for October 2018

Total Press Hits Generated: 40

  • Online: 17
  • Broadcast (TV/Radio): 1
  • Print (Newspapers & Magazines): 22

Total Circulation Reached: 35,274,929

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PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign Sparks Media Attention

The Plant Based Foods Association is excited to have partnered with Lucky Supermarkets for our first-of-its-kind marketing campaign, “Fall in Love with Plant Based”, aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

For more details, you can read the press release here and check out the campaign’s website here.

We are proud to have received widespread media coverage on this exciting new partnership. Read more

PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign

At PBFA, a big part of our mission is to increase availability and visibility for plant-based foods. That’s why we’re thrilled to announce our partnership with Lucky, a retail chain of 70 stores located throughout Northern California. This first-of-its-kind marketing campaign is aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

The campaign’s slogan is “Fall in Love with Plant Based” and from now through December 2, Lucky stores will feature a variety of promotional and educational materials on the 16 PBFA member brands sold in Lucky Supermarkets. That’s right, 16 PBFA member brands are already offered at Lucky! From plant-based milks, to yogurt, to cheeses, to many varieties of meat. There is truly a plant-based option for everyone.

Read more

Policy Win! California State-Run Facilities to Offer Plant-Based Options

In a landmark win for plant-based eaters, California Governor Jerry Brown recently signed into law S.B. 1138, legislation to require that state-licensed healthcare facilities and state prisons provide plant-based food options to patients and incarcerated individuals.

Thank you, Governor Brown, and (lead sponsor) state Senator Nancy Skinner for your leadership in ensuring those in state facilities have access to plant-based meals.

Read more

Media Coverage for September 2018

Total Press Hits Generated: 25

  • Online: 13
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 12

Total Circulation Reached: 11,905,316

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