News & Media

Media Coverage for August 2018

Total Press Hits Generated: 175

  • Online: 24
  • Broadcast (TV/Radio): 42
  • Print (Newspapers & Magazines): 109

Total Circulation Reached: 62,646,589

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PBFA at the National Association of State Departments of Agriculture Annual Meeting

PBFA Executive Director, Michele Simon, and PBFA Lobbyist, Shannon Campagna, at the NASDA Board Meeting in Hartford, CT

This week, our lobbyist Shannon Campagna and I attended the National Association of State Departments of Agriculture (NASDA) annual meeting in Hartford, Connecticut to spend time with the nation’s agriculture leaders, their staff, and other supporters of U.S. agriculture. We have had many positive discussions with leaders of state agriculture departments. We were heartened by the positive feedback we received about working together for our common benefit.

Unfortunately, also at this meeting, NASDA’s membership voted on action item that encourages the FDA to enforce its outdated “standard of identity” for milk. While we’re disappointed that a few NASDA members put this forward, we remain optimistic about the future and finding common ground. Our shared message is clear: There’s room for everyone in the marketplace, so let’s work together to create opportunity for everyone.

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Media Coverage for July 2018

Total Press Hits Generated: 60

  • Online: 21
  • Broadcast (TV/Radio): 3
  • Print (Newspapers & Magazines): 36

Total Circulation Reached: 84,992,436

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Thank You to Senate Leaders for Supporting Common Sense

Today we take a moment to thank some of the champions in the United States Senate. In particular, fourteen Senators who went on the record yesterday in support of our industry by voting for an amendment (to a budget bill) that would have ensured that the FDA does not enforce outdated food labeling standards.

PBFA sends a very special thank you to Senators Mike Lee (R-UT) and Cory Booker (D-NJ) for their leadership in authoring the amendment.

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Plant-based sales are up – and we mean way up!

We have some very exciting and encouraging news to share. The plant-based foods industry is seeing tremendous growth, with sales up 20% since last year! According to a new study that we commissioned from Nielsen, a leading retail sales data company, plant-based food sales topped $3.3 billion over the past year. Read more

PBFA Testifies at FDA Meeting on Modernizing Food Labeling

Today, we presented testimony at the FDA’s public meeting on food labeling and other issues.

When it comes to plant-based milk, there’s room for everyone in the marketplace. Our data shows that 4 in 10 households contain both plant-based and cow’s milk in their refrigerator. The dairy lobby has not offered up any credible evidence of consumer confusion. As the FDA works to modernize its labeling rules, we are asking that the agency reject attempts by the dairy industry to misuse the regulatory system to favor one industry sector over another. At PBFA, we are fighting for a fair and equal opportunity for plant-based foods. Read more

Media Coverage for June 2018

Total Press Hits Generated: 25

  • Online: 15
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 10

Total Circulation Reached: 18,835,949

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We are hiring! Major Gifts Consultant

PBFA is seeking a part-time / consulting major gifts fundraising expert. Are you passionate about plant-based foods? Help us build and enhance relationships to support our 501 C-3 non-profit arm, the PBFA Research and Education Fund.

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PBFA’s New Voluntary Standards for the Labeling of Plant-Based Milks

The Plant Based Foods Association has developed voluntary standards to promote consistency in labeling across the plant-based milk category.

About one year ago, PBFA formed a standards committee consisting of leaders of PBFA member companies that represent a cross-section of plant-based alternatives, including milks.

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Media Coverage for May 2018

Total Press Hits Generated: 17

  • Online: 12
  • Broadcast (TV/Radio): 1
  • Print (Newspapers & Magazines): 4

Total Circulation Reached: 27,710,327

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