News & Media

PBFA Lawsuit Leads to Labeling Victory in Mississippi!

Jackson, Miss.—Under a new regulation proposed late yesterday by the Mississippi Department of Agriculture in response to a First Amendment lawsuit, vegan and vegetarian food companies would be allowed to continue using meat and meat product terms on their food labels.

Read more

Policy Update: Representing Plant-Based Foods at Top Legislative Conferences

With this year showing an unprecedented number of states introducing bills to restrict how our members can label their foods, it’s critical that PBFA have a strong presence at the leading conferences where state-level lobbyist and policymakers gather.

That’s why this month, PBFA’s state-level lobbyist Dan Colegrove and I traveled to two important meetings to educate lawmakers and lobbyists about how labeling bills impact our members: the National Conference of State Legislatures (NCSL) Legislative Summit in Nashville and the Food Marketing Institute’s (FMI) State Issues Retreat in Denver.

Read more

PBFA’s Trip to Kroger HQ Was a Huge Success!

My name is Julie Emmett and I am PBFA’s senior director of retail partnerships.

I am just back from two exciting days at the national headquarters of Kroger in Cincinnati. Kroger is the second largest retailer in the United States and has nearly 3,000 supermarkets nationwide.

Our Executive Director Michele Simon and I attended the company’s VegFest where many PBFA members exhibited. Kroger also hosted us for an in-depth “Lunch and Learn” on the role of plant-based foods in retail for senior staff.

Read more

PBFA’s 2019 Plant-Based Food Retail Sales Data Makes Headlines!

The Plant Based Foods Association and The Good Food Institute recently released the results of our 2019 retail sales data for plant-based foods. The data covers the total U.S. grocery marketplace and was commissioned from SPINS, a wellness-focused data technology company and retail analytics provider.  The analysis shows U.S. retail sales of plant-based foods have grown 11 percent in the past year, bringing the total plant-based market value to $4.5 billion.

For more information on the data, you can read our blog post here

We are proud to have received widespread media coverage of the data release, which you can find listed below:

Read more

U.S. Plant-Based Retail Market Worth $4.5 Billion, Growing at 5X Total Food Sales

New data released today by the Plant Based Foods Association and The Good Food Institute shows U.S. retail sales of plant-based foods have grown 11 percent in the past year, bringing the total plant-based market value to $4.5 billion. The total U.S. retail food market has grown just 2 percent in dollar sales during this same period, showing that plant-based foods are a key driver of growth for retailers nationwide. Since April 2017, total plant-based food sales have increased 31 percent. Additionally, plant-based foods unit sales are up 8.5 percent, compared to total U.S. food sales, which are flat, showing the overall health and momentum of the plant-based foods category. This data covers the total U.S. grocery marketplace and was commissioned from SPINS, a wellness-focused data technology company and retail analytics provider.

Read more

PBFA Comments for Dietary Guidelines Hearing

Below is PBFA’s public comments by our nutrition advisor Sherene Chou at the second meeting of the 2020 Dietary Guidelines Advisory Committee in Washington, DC, July 11, 2019.

Hello, my name is Sherene Chou and I am a Registered Dietitian specializing in plantbased diets. I am here today representing the Plant Based Foods Association.

Read more

PBFA and Upton’s Naturals Lawsuit Challenging Mississippi Labeling Law Sparks Media Attention

The Plant Based Foods Association recently joined with member company Upton’s Naturals to file a lawsuit in Mississippi challenging the state’s new labeling law which could make using “meat” terminology to describe plant-based foods subject to criminal penalties. The public interest law firm, Institute for Justice (IJ), is representing PBFA and Upton’s Naturals in this case.

For more information on the lawsuit, you can read our blog post here and check out Institute for Justice’s website here.

We are proud to have received widespread media coverage of the lawsuit, which you can find listed below:

Read more

PBFA Sues Mississippi After Fighting Labeling Bills in Almost 30 States

Today, the Plant Based Foods Association (PBFA) joined with member company Upton’s Naturals to file a lawsuit in Mississippi challenging that state’s new labeling law which could make using “meat” terminology to describe plant-based foods subject to criminal penalties. The law went into effect on July 1.

Read more

Plant Based World Trade Show Was a Huge Success!

Team PBFA is just back from the first-ever Plant Based World Conference and Expo at the Javits Center in New York City and we are thrilled to report it was a huge success!

The event attracted over 3,700 attendees and the show floor and education sessions were packed throughout the weekend. An impressive 42 PBFA members exhibited at the show and we had our own booth where the entire PBFA staff could speak with conference attendees, journalists, members, and experts from across the plant-based foods industry.

Read more