News & Media

Take Action: Tell the FDA Not to Bow to Dairy Industry Pressure

PBFA needs your help! As you may have seen, the dairy industry has been putting a lot of political pressure on the Food and Drug Administration to enforce outdated regulations related to the labeling of dairy alternatives such as milk, yogurt, and cheese.

The FDA is now asking for input on what they are calling a “Request for Information”.

The agency recently extended the deadline, so we now have until Monday, January 28 to have our voices heard. Read more

PBFA Certified Plant Based Seal Launch Garners Widespread Interest

The Plant Based Foods Association is proud to have teamed up with NSF International to launch the first and only Certified Plant Based Seal. PBFA members Tofurky and Oatly are the first to be certified.

We are proud to have received widespread media coverage on our exciting new program. Read more

Certified Plant Based Stamp Launches

The plant-based food and beverage market is thriving, and we’re seeing the phrase plant-based everywhere these days. PBFA is on a mission to ensure consumer confidence in the meaning of those words. We are proud to announce that we teamed up with NSF International to launch the first and only plant-based food certification.

Plant-based foods that are eligible to receive our certification include meat, poultry, and seafood alternatives, egg substitutes, and dairy alternatives such as plant-based milk, cheese, yogurt, butter, and ice cream. Read more

Media Coverage for October 2018

Total Press Hits Generated: 40

  • Online: 17
  • Broadcast (TV/Radio): 1
  • Print (Newspapers & Magazines): 22

Total Circulation Reached: 35,274,929

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PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign Sparks Media Attention

The Plant Based Foods Association is excited to have partnered with Lucky Supermarkets for our first-of-its-kind marketing campaign, “Fall in Love with Plant Based”, aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

For more details, you can read the press release here and check out the campaign’s website here.

We are proud to have received widespread media coverage on this exciting new partnership. Read more

PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign

At PBFA, a big part of our mission is to increase availability and visibility for plant-based foods. That’s why we’re thrilled to announce our partnership with Lucky, a retail chain of 70 stores located throughout Northern California. This first-of-its-kind marketing campaign is aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

The campaign’s slogan is “Fall in Love with Plant Based” and from now through December 2, Lucky stores will feature a variety of promotional and educational materials on the 16 PBFA member brands sold in Lucky Supermarkets. That’s right, 16 PBFA member brands are already offered at Lucky! From plant-based milks, to yogurt, to cheeses, to many varieties of meat. There is truly a plant-based option for everyone.

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Policy Win! California State-Run Facilities to Offer Plant-Based Options

In a landmark win for plant-based eaters, California Governor Jerry Brown recently signed into law S.B. 1138, legislation to require that state-licensed healthcare facilities and state prisons provide plant-based food options to patients and incarcerated individuals.

Thank you, Governor Brown, and (lead sponsor) state Senator Nancy Skinner for your leadership in ensuring those in state facilities have access to plant-based meals.

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Media Coverage for September 2018

Total Press Hits Generated: 25

  • Online: 13
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 12

Total Circulation Reached: 11,905,316

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PBFA at Expo East and on Capitol Hill

PBFA is on a roll down the east coast! As you read in our blog earlier this month, our lobbyist Shannon Campagna and I attended the National Association of State Departments of Agriculture (NASDA) annual meeting in Hartford, CT.

From there, we went down the coast to Baltimore for our third year at the Natural Products Expo East! PBFA Membership director Sara Rutkowski and I visited with more than 30 of our members and numerous “future members”. We also conducted fun on-camera video interviews with several members (watch for some fun video clips coming soon). And we connected with plant-based industry leaders, investors, and hosted two fantastic events: a lobbying workshop for PBFA members and a packed happy hour for our friends in the plant-based foods community.

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Media Coverage for August 2018

Total Press Hits Generated: 175

  • Online: 24
  • Broadcast (TV/Radio): 42
  • Print (Newspapers & Magazines): 109

Total Circulation Reached: 62,646,589

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