News & Media

Plant Based Foods Association Responds to DAIRY PRIDE Act and Other Attacks on the Growing $4.9 Billion Plant-based Foods Industry

Trade Association Issues Letter to Food and Drug Administration Maintaining that Plant-Based Milks are Currently Properly Labeled

Today, the Plant Based Foods Association sent letters to the Food and Drug Administration (FDA) defending the growing sector from recent unfounded attacks on the plant-based foods industry and plant-based milks in particular.

The Plant Based Foods Association (PBFA) represents leading companies that produce and market a wide array of plant-based foods and beverages sold across the United States and globally. The plant-based foods industry has been valued at $4.9 billion by the data monitoring firm SPINS.

In its letter to the FDA, the trade association maintains that plant-based milks are currently properly labeled with their “common or usual name” and that courts have agreed with this position. According to a survey by Nutrition Business Journal, 36 percent of consumers prefer plant-based milks over their dairy counterparts.

“Our members are proud to offer a wide array of innovative and sustainable food options that consumers are seeking out for many reasons. We reject these attacks by the dairy industry and look forward to a more constructive conversation that ensures consumers are able to access the delicious plant-based options they desire”, said Michele Simon, executive director of the Plant Based Foods Association.

In December of 2016, 32 members of Congress sent a letter to FDA requesting that the agency not allow plant-based brands to use the word “milk” on their labels. Senator Tammy Baldwin (D-WI) and Representative Peter Welch (D-VT) have recently introduced companion bills in the Senate and House, respectively, called the DAIRY PRIDE Act, which would not allow plant-based food companies to use any dairy terms on their labels. In addition, Senator Baldwin sent a letter to the President’s office on this issue on January 31, 2017.

In addition to issuing a response letter to the FDA, PBFA sent letters to the legislative offices of Senator Baldwin and Representative Welch. The letters explain that the PBFA is actively engaged with FDA, experts, and companies regarding how best to standardize labeling terminology for many popular plant-based foods.

Media Coverage for January 2017

Total Press Hits Generated: 22

  • Online: 12
  • Broadcast (TV/Radio): 2
  • Print (Newspapers & Magazines): 8

Total Circulation Reached: 9,313,416

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Media Coverage for 2016

Total Press Hits Generated: 151

  • Online: 70
  • Broadcast (TV & Radio): 42
  • Print (Newspapers & Magazines): 39

Total Circulation Reached: 82,767,524

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Position Filled–Plant Based Foods Association is hiring!

Program Coordinator

Do you have a passion for healthy and sustainable eating? Love working for a start-up organization? The Plant Based Foods Association needs your talent to help us grow our young trade group. Launched in March 2016 (covered by The New York Times), we already have 65 company members including many of the nation’s leading brands. Our mission is to ensure a fair and competitive marketplace for businesses selling plant-based foods intended to replace animal products. (Check out our website.)

We are seeking a talented self-starter who can build on our early momentum and support our growing community of passionate business leaders. You can help us by:

  • Supporting our important programs in retailer outreach and policy change
  • Maintaining our database of members, donors, and other supporters (experience with the software MemberClicks a huge plus)
  • Researching and contacting reporters, bloggers and other influencers to spread our message (experience with Meltwater also a plus)
  • Assisting with donor development and other fundraising tasks
  • Posting to our social media to support our members and share our successes
  • Assisting our Executive Director Michele Simon with fun and creative tasks

Position is half-time employee to start. Must reside in San Francisco Bay Area and be able to work remotely. Starting salary: $22,000 for 20 hours per week. Women and applicants from underrepresented populations strongly encouraged to apply.

Ready to help us @GrowPlantBased? To apply, please send resume and brief cover letter to Noelle Callahan at Noelle@plantbasedfoods.org. Open until filled.

We have a matching challenge for our year-end campaign!

fundraiser

Are you ready for some exciting news? PBFA has been offered a generous matching challenge grant of $25,000. So, we have until December 31 to raise $25,000, which will turn into $50,000 for our groundbreaking work. Since launching in March, PBFA has already accomplished so much:

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Success for the Plant Based Foods Association at Expo East and on Capitol Hill

Over the past week, PBFA rocked the Natural Products Expo in Baltimore, and then met with members of Congress to educate policymakers about our growing industry.

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The Plant Based Foods Industry Contribution to the U.S. Economy

 

Read our press release below and at PR Web.

Plant Based Foods Industry Contributes $13.7 Billion Annually to U.S. Economy

New analysis from the Plant Based Foods Association shows plant-based food sector added 60,000+ jobs that pay $13,000 higher annual salaries than average U.S. income. The growing industry also pays $1.1 billion in federal and state taxes each year.

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Investing in Policy Change to Fix Food

While food startups make headlines, our democracy also needs significant venture capital funding.

Read the latest op-ed by Michele Simon and Elizabeth Kucinich at New Hope.

Volunteer Opportunity: Social Media Guru

If you love plant-based foods and are skilled and passionate about social media the Plant Based Foods Association wants you! Join our team as a volunteer social media coordinator for a few hours a week to research and share news and articles about delicious and innovative plant-based foods, while promoting our members and their activities.

Responsibilities

  • Research news, articles, and reports about plant-based foods
  • Share news as it happens on all social media platforms
  • Promote our members through social media
  • Expand our reach on various social media platforms and engage our followers

Qualifications

  • Solid understanding of various social media platforms (Facebook, Twitter, Instagram, YouTube)
  • Dependable and consistently available 5-10 hours per week during business hours
  • Confident working independently and taking direction as necessary
  • Passion for promoting plant-based food companies

To apply

Email Noelle Callahan at Noelle@PlantBasedFoods.org

Please include why you are interested in helping us with our mission, your qualifications, and availability.