Let’s Get Real: How Using the Phrase “Fake Meat” Helps the Meat Lobby

Recently, a headline from an article in Bloomberg sparked a Twitter conversation about what to call plant-based meats, which is the phrase that the Plant Based Foods Association (PBFA) prefers.

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PBFA Lawsuit Leads to Labeling Victory in Mississippi!

Jackson, Miss.—Under a new regulation proposed late yesterday by the Mississippi Department of Agriculture in response to a First Amendment lawsuit, vegan and vegetarian food companies would be allowed to continue using meat and meat product terms on their food labels.

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Policy Update: Representing Plant-Based Foods at Top Legislative Conferences

With this year showing an unprecedented number of states introducing bills to restrict how our members can label their foods, it’s critical that PBFA have a strong presence at the leading conferences where state-level lobbyist and policymakers gather.

That’s why this month, PBFA’s state-level lobbyist Dan Colegrove and I traveled to two important meetings to educate lawmakers and lobbyists about how labeling bills impact our members: the National Conference of State Legislatures (NCSL) Legislative Summit in Nashville and the Food Marketing Institute’s (FMI) State Issues Retreat in Denver.

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PBFA and Upton’s Naturals Lawsuit Challenging Mississippi Labeling Law Sparks Media Attention

The Plant Based Foods Association recently joined with member company Upton’s Naturals to file a lawsuit in Mississippi challenging the state’s new labeling law which could make using “meat” terminology to describe plant-based foods subject to criminal penalties. The public interest law firm, Institute for Justice (IJ), is representing PBFA and Upton’s Naturals in this case.

For more information on the lawsuit, you can read our blog post here and check out Institute for Justice’s website here.

We are proud to have received widespread media coverage of the lawsuit, which you can find listed below:

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PBFA Sues Mississippi After Fighting Labeling Bills in Almost 30 States

Today, the Plant Based Foods Association (PBFA) joined with member company Upton’s Naturals to file a lawsuit in Mississippi challenging that state’s new labeling law which could make using “meat” terminology to describe plant-based foods subject to criminal penalties. The law went into effect on July 1.

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