Miscellaneous News

Thank You to Senate Leaders for Supporting Common Sense

Today we take a moment to thank some of the champions in the United States Senate. In particular, fourteen Senators who went on the record yesterday in support of our industry by voting for an amendment (to a budget bill) that would have ensured that the FDA does not enforce outdated food labeling standards.

PBFA sends a very special thank you to Senators Mike Lee (R-UT) and Cory Booker (D-NJ) for their leadership in authoring the amendment.

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PBFA Testifies at FDA Meeting on Modernizing Food Labeling

Today, we presented testimony at the FDA’s public meeting on food labeling and other issues.

When it comes to plant-based milk, there’s room for everyone in the marketplace. Our data shows that 4 in 10 households contain both plant-based and cow’s milk in their refrigerator. The dairy lobby has not offered up any credible evidence of consumer confusion. As the FDA works to modernize its labeling rules, we are asking that the agency reject attempts by the dairy industry to misuse the regulatory system to favor one industry sector over another. At PBFA, we are fighting for a fair and equal opportunity for plant-based foods. Read more

Media Coverage for June 2018

Total Press Hits Generated: 25

  • Online: 15
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 10

Total Circulation Reached: 18,835,949

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PBFA’s New Voluntary Standards for the Labeling of Plant-Based Milks

The Plant Based Foods Association has developed voluntary standards to promote consistency in labeling across the plant-based milk category.

About one year ago, PBFA formed a standards committee consisting of leaders of PBFA member companies that represent a cross-section of plant-based alternatives, including milks.

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Media Coverage for May 2018

Total Press Hits Generated: 17

  • Online: 12
  • Broadcast (TV/Radio): 1
  • Print (Newspapers & Magazines): 4

Total Circulation Reached: 27,710,327

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