Miscellaneous News

PBFA Certified Plant Based Seal Launch Garners Widespread Interest

The Plant Based Foods Association is proud to have teamed up with NSF International to launch the first and only Certified Plant Based Seal. PBFA members Tofurky and Oatly are the first to be certified.

We are proud to have received widespread media coverage on our exciting new program. Read more

Certified Plant Based Stamp Launches

The plant-based food and beverage market is thriving, and we’re seeing the phrase plant-based everywhere these days. PBFA is on a mission to ensure consumer confidence in the meaning of those words. We are proud to announce that we teamed up with NSF International to launch the first and only plant-based food certification.

Plant-based foods that are eligible to receive our certification include meat, poultry, and seafood alternatives, egg substitutes, and dairy alternatives such as plant-based milk, cheese, yogurt, butter, and ice cream. Read more

PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign Sparks Media Attention

The Plant Based Foods Association is excited to have partnered with Lucky Supermarkets for our first-of-its-kind marketing campaign, “Fall in Love with Plant Based”, aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

For more details, you can read the press release here and check out the campaign’s website here.

We are proud to have received widespread media coverage on this exciting new partnership. Read more

PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign

At PBFA, a big part of our mission is to increase availability and visibility for plant-based foods. That’s why we’re thrilled to announce our partnership with Lucky, a retail chain of 70 stores located throughout Northern California. This first-of-its-kind marketing campaign is aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

The campaign’s slogan is “Fall in Love with Plant Based” and from now through December 2, Lucky stores will feature a variety of promotional and educational materials on the 16 PBFA member brands sold in Lucky Supermarkets. That’s right, 16 PBFA member brands are already offered at Lucky! From plant-based milks, to yogurt, to cheeses, to many varieties of meat. There is truly a plant-based option for everyone.

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Policy Win! California State-Run Facilities to Offer Plant-Based Options

In a landmark win for plant-based eaters, California Governor Jerry Brown recently signed into law S.B. 1138, legislation to require that state-licensed healthcare facilities and state prisons provide plant-based food options to patients and incarcerated individuals.

Thank you, Governor Brown, and (lead sponsor) state Senator Nancy Skinner for your leadership in ensuring those in state facilities have access to plant-based meals.

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