Miscellaneous News

Plant Based Foods Association Tells FDA that Efforts to Restrict “Milk” Labeling Would be Unnecessary, Costly, and Unconstitutional

Today, ahead of the deadline for comment, the Plant Based Foods Association (PBFA) submitted comments on behalf of its 130 members to the Request for Information (RFI) from Food and Drug Administration’s (FDA) on the use of dairy names for plant-based alternatives.

PBFA also conducted a preliminary analysis of the comments posted so far by FDA and found that most people, at least 74%, are in support of using the term “milk” on the label of plant-based milks.

“We maintain that this entire exercise is a solution in search of a problem,” said Michele Simon, executive director of PBFA. “At a time when resources are scarce, our federal government should not be concerned with how “almond milk” is labeled. Aren’t there higher priorities, such as a safety of our food supply, for FDA to worry about? Read more

Virginia “Meat” Labeling Bill Defeated by Plant-Based Allies!

I’m excited to report that this week, PBFA helped successfully defeat a bill in Virginia that if passed, could have impacted the labeling of plant-based meat alternatives and negatively affected the industry as a whole.

The bill, HB 2274, would have required companies to use the word “imitation” on labels.

Our lobbyist testified at the hearing on Monday against the bill. PBFA also wrote a letter to the Virginia legislature’s agriculture committee opposing the measure. Joining us in signing the letter were the Grocery Manufacturers Association and the National Grocers Association. We are stronger when the food industry stands together so are grateful for our allies’ support. Read more

We’re Growing! New PBFA Board & Staff

PBFA is celebrating the start of 2019 with some exciting changes to our growing team! I’m thrilled to announce the addition of two new board members, as well as some new staff.

I’m delighted to welcome Suzanne Hagener, director of brand marketing, non-dairy products, at Blue Diamond Growers, and Lauren Beck, the head of U.S. government relations at Kellogg Company to our board of directors. They each have the passion, drive, and experience to make them valuable assets to the PBFA board, and their talents will help guide our efforts to help America grow plant-based! Read more

Media Coverage for December 2018

Total Press Hits Generated: 17

  • Online: 4
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 13

Total Circulation Reached: 302,468

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We are hiring! Job posting – Development / Major Gifts

Do you want to be part of an exciting organization dedicated to the advocacy and support of healthy and sustainable eating? The Plant Based Foods Association represents 125 company members including many of the nation’s leading brands. Our mission is to promote the plant-based foods industry by removing obstacles to a fair and competitive marketplace for alternatives to animal ingredients and products.

PBFA is seeking a full-time development / major gifts fundraising expert. Are you passionate about plant-based foods? Help us build and enhance relationships to support our 501 C-3 non-profit arm, the PBFA Research and Education Fund. Read more