Plant Based Foods News

Representing the Plant-Based Foods Industry at Expo East

Team PBFA is still buzzing from all the excitement and energy at the Natural Product Expo East. The presence of plant-based foods gets stronger every year and we are proud to represent our members at such a prestigious event.

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PBFA and Kroger Plant-Based Meat Test Makes Headlines!

We recently announced a partnership with Kroger, the number one grocery retailer in the United States, to launch an innovative plant-based meat test in 60 stores across the country. The test stores will create a plant-based meat set within the conventional meat department for 20 weeks to determine the impact to plant-based and conventional meat sales and to customer engagement.

For more information on the data, you can read our blog post here.

We are proud to have received widespread media coverage of the meat department test, which you can find listed below:

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The Plant Based Foods Association Partners with Kroger to Launch Plant-Based Meat Research Project

The Plant Based Foods Association (PBFA), the trade association representing more than 150 plant-based food companies, and Kroger, the number one grocery retailer in the United States, are launching an innovative plant-based meat retail concept in 60 stores across the country. The test stores will create a plant-based meat set within the conventional meat department for 20 weeks to determine the impact to plant-based and conventional meat sales and to customer engagement.

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PBFA Lawsuit Leads to Labeling Victory in Mississippi!

Jackson, Miss.—Under a new regulation proposed late yesterday by the Mississippi Department of Agriculture in response to a First Amendment lawsuit, vegan and vegetarian food companies would be allowed to continue using meat and meat product terms on their food labels.

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