Plant Based Foods News

U.S. Plant-Based Retail Market Worth $4.5 Billion, Growing at 5X Total Food Sales

New data released today by the Plant Based Foods Association and The Good Food Institute shows U.S. retail sales of plant-based foods have grown 11 percent in the past year, bringing the total plant-based market value to $4.5 billion. The total U.S. retail food market has grown just 2 percent in dollar sales during this same period, showing that plant-based foods are a key driver of growth for retailers nationwide. Since April 2017, total plant-based food sales have increased 31 percent. Additionally, plant-based foods unit sales are up 8.5 percent, compared to total U.S. food sales, which are flat, showing the overall health and momentum of the plant-based foods category. This data covers the total U.S. grocery marketplace and was commissioned from SPINS, a wellness-focused data technology company and retail analytics provider.

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PBFA and Upton’s Naturals Lawsuit Challenging Mississippi Labeling Law Sparks Media Attention

The Plant Based Foods Association recently joined with member company Upton’s Naturals to file a lawsuit in Mississippi challenging the state’s new labeling law which could make using “meat” terminology to describe plant-based foods subject to criminal penalties. The public interest law firm, Institute for Justice (IJ), is representing PBFA and Upton’s Naturals in this case.

For more information on the lawsuit, you can read our blog post here and check out Institute for Justice’s website here.

We are proud to have received widespread media coverage of the lawsuit, which you can find listed below:

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PBFA Sues Mississippi After Fighting Labeling Bills in Almost 30 States

Today, the Plant Based Foods Association (PBFA) joined with member company Upton’s Naturals to file a lawsuit in Mississippi challenging that state’s new labeling law which could make using “meat” terminology to describe plant-based foods subject to criminal penalties. The law went into effect on July 1.

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Plant Based World Trade Show Was a Huge Success!

Team PBFA is just back from the first-ever Plant Based World Conference and Expo at the Javits Center in New York City and we are thrilled to report it was a huge success!

The event attracted over 3,700 attendees and the show floor and education sessions were packed throughout the weekend. An impressive 42 PBFA members exhibited at the show and we had our own booth where the entire PBFA staff could speak with conference attendees, journalists, members, and experts from across the plant-based foods industry.

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Plant Based Food Leaders Oppose Louisiana Labeling Bill

The Plant Based Foods Association strongly opposes SB 152, legislation in Louisiana which would restrict the use of certain terms in connection with plant-based foods. A hearing on the bill is schedule for Thursday, May 30, 2019. The following is a statement from Michele Simon, executive director of the Plant Based Foods Association, on SB 152:

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