The following is a statement by Michele Simon, executive director of the Plant Based Foods Association, which represents more than 130 plant-based food companies:
In an era of increasing innovation in the food industry, this legislation would send a chilling message to small and emerging businesses: The marketplace is rigged against you in favor of large and powerful special interests.
This mean-spirited bill would harm innovative plant-based food companies that are growing rapidly, providing new, great-tasting options for consumers. This bill would declare the free market dead with the promotion of protectionist policies pushed by dairy-state politicians and their lobbyists.
And consumers would ultimately be harmed by causing disruption and fewer options in the market at a time when consumer tastes are rapidly changing. Read more