Plant Based Foods News

Plant Based Foods Association Hires DC Lobbyist to Fight “Dairy Pride” Act and Promote the Plant Based Food Industry on Capitol Hill

Former Mars, Inc. Lobbyist Shannon Campagna of Alston & Bird Tapped to Represent the Growing $5 Billion Plant Based Food Sector on Labeling, Dietary Guidelines

Today, the Plant Based Foods Association announced it has engaged the services of the law firm Alston & Bird to represent its interests on Capitol Hill. Read the rest of our press release at PRWeb.

U.S. Plant Based Foods Industry Tops $5 Billion in Annual Sales

New Retailer Sales Data Released by the Plant Based Foods Association Shows Cheese Alternatives Experiencing the Highest Growth at Almost 19 Percent Over Past Year

Today, the Plant Based Foods Association released new data from SPINS, the leading retail sales data company for the natural and specialty products industry, that shows the total market for the plant-based sector (excluding data from Whole Foods Market) tops $5 billion in sales. Read the rest of our press release at PR Web.

New Report – PBFA’s First Year Accomplishments


This week our staff and many of our members are heading to Anaheim for the Natural Products Expo West where we will be proudly handing out printed copies of our First Year Accomplishments. We officially launched at last year’s event, so we will be celebrating our first anniversary there as well. Highlights from our very successful year one include:

  • Our current membership includes 75 wonderful company members and 50 affiliates
  • Our media coverage topped 150 hits, reaching an estimated 82 million in circulation
  • We released an analysis showed that our industry contributes $13.7 billion annually to the U.S. economy
  • We enjoyed initial visits with members of Congress and the Food and Drug Administration
  • We exceeded our financial goals thanks to generous sponsors, in addition to membership dues.

The report also includes several member testimonials. Here’s to an even more successful 2017. You can download your copy of the report here.

Media Coverage for February 2017

Total Press Hits Generated: 51

  • Online: 20
  • Broadcast (TV/Radio): 0
  • Print (Newspapers & Magazines): 31

Total Circulation Reached: 9,643,787

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Dairy Pride Act Generates Widespread Media Coverage for Plant Based Foods Association and its Members

The Dairy Pride Act, its original aim to harm the plant-based foods industry, has now generated quite a bit of positive press for the Plant Based Foods Association and our members. (See our press release about our formal response.) Be sure to check back as we continue to update the long list of news outlets that are highlighting our viewpoint and that of our members.

Stories Covering Both Plant Based Foods Association and Our Members

Got Almond Milk? Dairy Farms Protest Milk Label on Nondairy Drinks, by Anahad O’Connor of The New York Times. (Miyoko’s Kitchen)

The surprisingly heated political battle raging over the word ‘milk,’ by Caitlin Dewey of Washington Post. (Daiya Foods)

Big Milk sours on nondairy items, by Caitlin Dewey of Washington Post in Chicago Tribune. (Daiya Foods)

Nut, dairy industries in a froth over ‘milk’ label, by Tara Duggan of San Francisco Chronicle. (Daiya Foods, Coconut Cloud, Miyoko’s Kitchen, and Califia Farms)

Mayo, wings, butter: ‘Fake milk’ is the latest food fight, by Candice Choi of Associated Press. (Tofurky)

Will the plant-based ‘milk’ debate prompt a wider probe of federal standards of identity? by Elaine Watson of Food Navigator. (Good Karma Foods)

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