The Plant Based Foods Association Partners with Kroger to Launch Plant-Based Meat Research Project

The Plant Based Foods Association (PBFA), the trade association representing more than 150 plant-based food companies, and Kroger, the number one grocery retailer in the United States, are launching an innovative plant-based meat retail concept in 60 stores across the country. The test stores will create a plant-based meat set within the conventional meat department for 20 weeks to determine the impact to plant-based and conventional meat sales and to customer engagement.

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PBFA’s Trip to Kroger HQ Was a Huge Success!

My name is Julie Emmett and I am PBFA’s senior director of retail partnerships.

I am just back from two exciting days at the national headquarters of Kroger in Cincinnati. Kroger is the second largest retailer in the United States and has nearly 3,000 supermarkets nationwide.

Our Executive Director Michele Simon and I attended the company’s VegFest where many PBFA members exhibited. Kroger also hosted us for an in-depth “Lunch and Learn” on the role of plant-based foods in retail for senior staff.

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PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign Sparks Media Attention

The Plant Based Foods Association is excited to have partnered with Lucky Supermarkets for our first-of-its-kind marketing campaign, “Fall in Love with Plant Based”, aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

For more details, you can read the press release here and check out the campaign’s website here.

We are proud to have received widespread media coverage on this exciting new partnership. Read more

PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign

At PBFA, a big part of our mission is to increase availability and visibility for plant-based foods. That’s why we’re thrilled to announce our partnership with Lucky, a retail chain of 70 stores located throughout Northern California. This first-of-its-kind marketing campaign is aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

The campaign’s slogan is “Fall in Love with Plant Based” and from now through December 2, Lucky stores will feature a variety of promotional and educational materials on the 16 PBFA member brands sold in Lucky Supermarkets. That’s right, 16 PBFA member brands are already offered at Lucky! From plant-based milks, to yogurt, to cheeses, to many varieties of meat. There is truly a plant-based option for everyone.

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