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PBFA is the only organization taking a public health approach to getting people to eat more plant-based foods. Public health research shows that the key to better eating is “changing the food environment”, which means not just educating people about what they should eat but also ensuring that great-tasting plant-based foods are widely available, convenient, and affordable.

Retailer Education

Through our affiliate organization, the PBFA Research and Education Fund, we are developing partnerships with major retailers interested in expanding their plant-based offerings. We are sharing data on trends and opportunities for stores to reach more consumers. In addition, PBFA is helping to make the retail experience easier by making plant-based foods easy to locate through increased visibility and signage. Stay tuned for more developments on this exciting program!

From October to November 2018, PBFA partnered with Lucky Supermarkets for a first-of-its-kind marketing campaign, “Fall in Love with Plant Based”, aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores. Learn more.

Retail Sales Data


In 2019, PBFA commissioned data from SPINS, a wellness-focused data technology company and retail analytics provider. The results show U.S. retail sales of plant-based foods have grown 11 percent in the past year, bringing the total plant-based market value to $4.5 billion. See our summary with more insights here.


In 2018, PBFA updated our commissioned data from Nielsen, the leading retail research company, for various plant-based food categories. The results showed that the total retail market for the plant-based food sector is growing at 20% and tops $3.3 billion in sales. See our summary of the exciting results here.

Certified Plant-Based Stamp

In November, PBFA and NSF International launched a Certified Plant Based seal program, the first and only plant-based food certification. Learn more.

Food Service

To truly expand the market for plant-based foods, PBFA believes we must make these foods available to consumers everywhere they eat, not just at home. This means restaurants, cafeterias (at work and school), and beyond.

PBFA’s flagship program, The Power Plant, is a scalable grab-and-go and food service solution. Aimed to help institutions and retailers adapt to meet growing consumer demand for plant-based options, The Power Plant offers a variety of chef-curated plant-based beverages, snacks, and meals from trusted brands. The concept combines branding for a cooler, freezer and snack rack and culinary training for dining halls, perfect for college campuses, corporate offices, hospitals, airports, and more. Learn more.

Online Directory

Our online directory of our members’ plant-based foods provides you with a user-friendly search tool to learn more.

Do you want to support our work to make plant-based options more widely available? Then donate online to our PBFA Research and Education Fund today. Thank you!

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