PBFA and Upton’s Naturals Lawsuit Challenging Mississippi Labeling Law Sparks Media Attention

The Plant Based Foods Association recently joined with member company Upton’s Naturals to file a lawsuit in Mississippi challenging the state’s new labeling law which could make using “meat” terminology to describe plant-based foods subject to criminal penalties. The public interest law firm, Institute for Justice (IJ), is representing PBFA and Upton’s Naturals in this case.

For more information on the lawsuit, you can read our blog post here and check out Institute for Justice’s website here.

We are proud to have received widespread media coverage of the lawsuit, which you can find listed below:

  • Defenders of vegan bacon sue Mississippi over labeling law – AP News
  • Fake-meat fans sue Mississippi over labeling rules for “meat” – CBS News
  • Vegan ‘Meat’ Makers Sue Mississippi Over What to Call It – Bloomberg
  • Vegan company sues Mississippi over restrictions in new meat labeling law – Fox News
  • Defenders of Vegan Bacon Sue Mississippi Over Labeling Law – Washington Post
  • Defenders of Vegan Bacon Sue Mississippi Over Labeling Law – NY Times
  • The makers of ‘meatless meatballs’ and ‘vegan bacon’ sue over a Mississippi labeling law – CNN
  • ‘Bacon seitan’: Mississippi has outlawed using meat terms for plant-based food. A vegan Chicago company has a beef with that. – Chicago Tribune
  • Mississippi Food-Labelling Law Ban Terms Like ‘Meatless Meatballs’ and ‘Vegan Bacon’ – Newsweek
  • Chicago Vegan Food Maker Lawsuit: Mississippi Labeling Law Violates Free Speech – CBS Chicago
  • Chicago vegan ‘meat’ maker sues Mississippi over new labeling law – Crain’s Chicago Business
  • An association that counts Beyond Meat and Impossible Foods as members is suing Mississippi over calling plant-based meat alternatives ‘meat’ – Markets Insider
  • Plant-Based Food Company Sues Mississippi Over Describing Products as Meat-Like – Washington Examiner
  • Association sues Mississippi for banning ‘meat’ labels on plant-based foods – CEO Update
  • Mississippi Sued Over Plant-Based, Cell-Based, and Insect-Based Meat Labeling Law – National Law Forum
  • Mississippi Sued Over Plant-Based, Cell-Based, and Insect-Based Meat Labeling Law – National Law Review
  • New Mississippi law tightens labeling of ‘fake meat’ products – AGDaily
  • Plant-Based Advocates Challenging New Law – MPB
  • Mississippi Sued for Awful ‘Veggie Burger’ Ban – Reason 
  • PBFA sues Mississippi over enacted meat labeling law – Meat + Poultry 
  • Mississippi is forbidding grocery stores from calling veggie burgers “veggie burgers” – Vox
  • PBFA and Upton’s Challenge Mississippi Law restricting plant-based and cell-cultured “meat” labeling – Food Navigator
  • Plant-based meat company sues Mississippi over state labeling law – FoodDive
  • “Where’s the beef?” – Law and politics of meat clash in Mississippi lawsuit – Y’all Politics
  • Mississippi Has Criminalized the Term “Veggie Burger.” Will the Law Hold Up in Court – GFI
  • Defenders of vegan bacon sue Mississippi over labeling law – Charlotte Observer
  • Selling ‘veggie burgers’ in Mississippi can land you in prison. Company sues state over law – Clarion Ledger
  • Mississippi labeling law challenged – Vicksburg News
  • Lawsuit: Mississippi meat-labeling law violates free speech – WAPT: Jackson, MS
  • USCA Monitoring Federal Fake Meat Court Case Filed In Mississippi WNAX: Yankton, South Dakota
  • Federal lawsuit filed challenging Mississippi’s meat alternative labeling – WLOX: Biloxi, MS
  • Upton’s & PBFA Sue Mississippi Over ‘Ridiculous’ Labeling Law – Nosh
  • Mississippi Slapped with Lawsuit Over Unconstitutional Vegan Meat Labeling Restrictions – VegNews

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