Who is the Plant-Based Shopper?
One-third of Americans are actively reducing their meat and dairy consumption. While a small number of Americans identify as vegetarian or vegan, flexitarians represent the largest growth opportunity for plant-based foods.
What Drives Purchasing Decisions?
As with all food purchases, taste is the #1 driver. A close second reason shoppers seek plant-based foods is their health. Health-minded plant-based shoppers are likely to be baby boomers while environmental impact and animal welfare are motivating factors for Millennials and Gen Z consumers.
Consuming plant-based foods is much more than just a trend for Millennials and younger generations. Millennials and Gen Z make up 30 and 32 percent of the population, respectively, creating enormous market potential for plant-based foods.
Plant-Based Shopper Basket Value
On the average trip to the store, a plant-based food shopper spends over 61% more than the average shopper.
These statistics, driven by the flexitarian consumer, show plant-based foods have gone mainstream.
Have questions? Would you like to work with us? Contact email@example.com.
The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.
PBFA Member Support Call
New Lawsuit Challenges Unconstitutional Oklahoma Plant-Based Foods Labeling Law Supported by the Meat Lobby
Upton’s Naturals and the Plant Based Foods Association team with Institute for Justice to fight against compelled disclaimer as a...
At Sunshine Burger, we believe plant-based, whole foods are the strongest foundation for any diet. In the Plant Based Foods Association, we were delighted to find an organization dedicated to promoting the benefits of a plant based diet to the widest possible audience. Our industry needs a vocal advocate and we have one in the Plant Based Foods Association!