Millennials flocking to plant-based restaurants

TopImageLeftThis article in the QSR (quick service restaurants) Magazine describes a survey finding that more than 60 percent of Millennials are consuming plant-based meats. The reporter notes: “With the number of plant based concepts like Native Foods and Veggie Grill steadily increasing, other operators are looking for ways to incorporate meat alternatives into their menus.”And it’s not just the veg chains but other restaurants are offering meatless options such as Chipotle’s Sofritas and White Castle’s veggie burger. Dietitian Julieanna Hever explains that including healthier plant based meats on the menu is not only good for the bottom line, but for building a brand that appeals to a generation of hyper-aware consumers: “Because Millennials are so interested and so socially conscious about health, environmental choices, and animal welfare, if better foods are available, they’ll come back and they’ll bring their friends.”

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