PBFA and Kroger Plant-Based Meat Test Makes Headlines!

We recently announced a partnership with Kroger, the number one grocery retailer in the United States, to launch an innovative plant-based meat test in 60 stores across the country. The test stores will create a plant-based meat set within the conventional meat department for 20 weeks to determine the impact to plant-based and conventional meat sales and to customer engagement.

For more information on the data, you can read our blog post here.

We are proud to have received widespread media coverage of the meat department test, which you can find listed below:

  • Kroger big test: Will people buy plant-based meat in the meat aisle?CNN
  • Kroger Tests Plant-Based Section in the Meat DepartmentYahoo News
  • Find Plant-Based Protein In Meat Aisle At Some Denver King SoopersCBS Denver
  • Kroger to sell plant-based meat in the meat aisleCBS 6 (Richmond, VA)
  • Kroger is testing how grocery shoppers will react to plant-based ‘meat’ in the traditional meat aisleMarkets Insider
  • Kroger, PBFA pilot plant-based meat sectionSupermarket News
  • Kroger and PBFA to test three-foot plant-based meat retail conceptFood Navigator
  • Kroger to launch plant-based meat research projectFoodBev Media
  • Kroger, PBFA putting plant-based protein in the meat aisleFood Business News
  • Kroger Tests Plant-Based Section in the Meat DepartmentFood & Wine
  • Kroger, Plant Based Foods Association partners to launch plant-based meat research projectRefrigerated Frozen Food
  • Kroger testing plant-based meat retail conceptStoreBrands
  • Kroger, PBFA place meat alternatives by the butcherMeat and Poultry
  • Kroger is testing how grocery shoppers will react to plant-based ‘meat’ in the traditional meat aisleCTPost
  • Will alternative meats sell in the meat aisle? Kroger to find outWRAL TechWire
  • Kroger Pilots Plant-Based Items in Meat DepartmentWinsight Media
  • Kroger Develops New Plant-Based Meat SectionAnd Now U Know
  • Kroger Tests New Plant-Based Meat DepartmentDeli Market News
  • Kroger to test plant-based meat responseSeeking Alpha
  • Kroger is Introducing Vegan Meat AislesLiveKindly
  • Kroger is Testing Reactions to Stocking Plant-Based Protein in the Meat AisleVegconomist
  • Kroger To Launch Plant-Based Protein Section In Meat AislePlant Based News

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