PBFA & Lucky “Fall in Love with Plant Based” Retail Campaign Sparks Media Attention

The Plant Based Foods Association is excited to have partnered with Lucky Supermarkets for our first-of-its-kind marketing campaign, “Fall in Love with Plant Based”, aimed at educating shoppers about the wide variety of plant-based options available throughout Lucky stores.

For more details, you can read the press release here and check out the campaign’s website here.

We are proud to have received widespread media coverage on this exciting new partnership.

  • This Supermarket Chain Is Offering Discounts on Popular Plant-Based Brands Thanks to Brilliant New Campaign, One Green Planet
  • Plant-based food gets the spotlight at Lucky Supermarkets, Supermarket News
  • Lucky Supermarkets Launches Plant-Based Foods Promo, Progressive Grocer
  • Lucky Supermarkets Launches Plant-Based Foods Campaign, Winsight Grocery Business
  • Lucky’s Supermarkets Makes It Easier for Consumers to Shop Plant-Based, NOSH
  • “Fall in Love with Plant Based” Campaign Debuts at 70 California Supermarkets, VegNews
  • Plant-Based Foods Get Time in Grocery Store Spotlight, Assocations Now
  • Lucky Supermarkets Taps New Partner for “Fall in Love with Plant Based” Campaign, Deli Market News
  • Lucky Supermarkets Helps Shoppers “Fall in Love with Plant Based” with New Partnership, AndNowuKnow
  • Lucky Supermarkets launches new plant-based educational initiative, Food Dive
  • California Supermarket Chain Launches Plant-based Education Scheme, Vegconomist
  • Lucky Supermarkets launches new plant-based educational initiative, Grocery Dive
  • California’s Lucky Supermarkets Partners with Plant Based Foods Association, LiveKindly

We look forward to building on this exciting partnership with Lucky Supermarkets!

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