We have exciting news! We just launched our new sister organization called the PBFA Research and Education Fund. (You can read our press release here.) Here’s just a taste of what we are doing:
- Persuading conventional retailers to expand shelf space for plant-based foods;
- Helping college and university food service directors offer plant-based options;
- Educating reporters about the critical role plant-based food companies play.
We are also designing research projects to determine best practices for merchandising plant-based foods, understand what drives consumers to purchase more plant-based foods, and which plant-based proteins have the best market advantages. We are excited to be on the cutting edge of this important work.
But we need your help us expand the opportunities for plant-based foods in our marketplace and world.
A generous donor has offered to match your donation today, dollar for dollar, up to $15,000 by the end of June. And, because the PBFA Research and Education Fund is a 501(c)(3) charitable organization, your donation is tax-deductible.*
Please support this groundbreaking work with your generous donation today. Thank you for supporting the future of food that is good for people, animals, and the environment.
You can donate online here.
Or mail a check made out to “PBFA Research and Education Fund” to:
Plant Based Foods Association
4 Embarcadero Center, Suite 1400
San Francisco, CA 94111
Thank you for your support!
Michele Simon, Executive Director
P.S. You can email me (Michele@plantbasedfoods.org) with questions any time. And please spread the word!
* Our official status is pending from the IRS.