The Plant Based Foods Association opposes any policy effort to restrict the use of commonly understood terms for plant-based alternatives to animal products.

PBFA’s Standards Committee works to create voluntary industry standards for labeling of various sub-categories of plant-based foods.


The Plant Based Foods Association consists of members and supporters with the shared goal of ensuring the plant-based foods industry can succeed and thrive.

PBFA Member Support Call

PBFA Member Support Call

PBFA + Kroger Meat Test in the News

PBFA + Kroger Meat Test in the News

Our work has made headlines! PBFA and Kroger, the largest grocery retailer in America, found that plant-based meat sales increased by 23%...

The strength provided by banding together with others to raise the visibility and voice of the plant-based foods sector, as well as to put forth solutions to many of the concerns we all face today, were the main motivating factors for us in helping to get the PBFA off the ground. What we’ve seen is that this effort has clearly been very successful and has also been effective in helping us to sharpen the focus on our company’s mission.
Bob Goldberg

CEO, Follow Your Heart