One-third of overall protein

Plant-based protein could represent one-third of overall protein by 2054, according to Lux Research.

14.7% growth

Introduction of new products with plant-based proteins grew 14.7% in 2014 (while animal protein grew 7.5%), according to Innova Market Insights.

$553 million

U.S. sales of plant-based proteins were $553 million in 2012, according to Mintel.

$5 billion by 2020

The global plant-based protein market is projected to reach $5 billion by 2020, according to Markets and Markets.

20% growth of all categories

The plant-based food sector grew 20% in retail sales, as compared to 2% growth for all foods, according to PBFA-comissioned data from Nielsen.


+3.1% since last year

The plant-based milk category has grown 3.1 percent over the last year, while cow’s milk sales have gone down about 5 percent, according to Nielsen.

$1 billion in 2014

U.S. sales of almond milk topped $1 billion in 2014, according to Packaged Facts.

$19.5 billion in 2020

Globally, the dairy alternatives market is predicted to be worth $19.5 billion by 2020, according to Markets and Markets.

Outpacing dairy milk through 2018

Non-dairy milk sales are up 30 percent since 2011, representing a $2 billion category, and growth is expected to continue outpacing dairy milk sales at least through 2018, according to Mintel.

250% growth in five years

In the past five years, almond milk sales have grown by 250%, according to Nielsen.


1:3 consumers purchase plant-based meats

36% of consumers buy plant-based meats, according to Mintel.

3:5 millennials consume plant-based meats

60% of millennials consume plant-based meats, according to a survey conducted by 210 Analytics.

1:4 consumers are cutting down on meat

26% of consumers reported eating less animal meat in the past 12 months, according to Nutrition Business Journal.

1:3 consumers prefer plant-based milks

36% of consumers prefer plant-based milks, according to Nutrition Business Journal.

Health is Leading Driver for Consumers

Health benefits drive 36% of sales of plant-based milk, according to Comax.


10x less greenhouse gas emissions

Producing plant-based meat alternatives generates 10x fewer greenhouse gas emissions than producing similar beef-based products, according to a study by the Federation of American Societies for Experimental Biology.

Encourage responsible use of land, water, fuel, and fertilizer

Producing 1kg of kidney bean protein requires 18x less land, 10x less water, 9x less fuel, 12x less fertilizer, and 10x less pesticides than producing 1kg of beef protein, according to a study by Sabaté, Sranacharoenpong, Harwatt et al.

Lower your relative personal greenhouse gas emission footprint

Plant-based eaters contribute approximately half as much dietary greenhouse gases as meat-eaters, according to a study by Scarborough et al.

Consume protein efficiently

It takes 10g of vegetable protein to create every 1g of animal protein, according to a study by Reijnders et al.

Meet US greenhouse gas reduction targets by 2020 

If beans replaced beef in the US diet, the US could meet up to 75% of its 2020 greenhouse gas reduction target, according to a study by Helen Harwatt et al.

Free up land 1.6x the size of California

Substituting beans for beef in the US diet would free up 42% of US cropland (or 400 million square acres, or 1.6 times the size of California), according to a study by Helen Harwatt et al.